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Torsion Talk - The Garage Door Industry Podcast
Garage Door U By Markinuity
320 episodes
1 day ago
The garage door industry podcast "Torsion Talk" is the number one listened-to podcast for garage door businesses. We strive to educate and challenge business owners and employees who want to develop into a better leader. Ryan our host is the owner of his own garage door business Aaron Overhead Doors. They have three locations in Buford, Milton, and Buckhead GA. Ryan launched his marketing agency Markinuity in 2019 after trying multiple companies he felt over promised and under delivered. Ryan started Garage Door U in 2021 and does events often through GDU.
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Business
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The garage door industry podcast "Torsion Talk" is the number one listened-to podcast for garage door businesses. We strive to educate and challenge business owners and employees who want to develop into a better leader. Ryan our host is the owner of his own garage door business Aaron Overhead Doors. They have three locations in Buford, Milton, and Buckhead GA. Ryan launched his marketing agency Markinuity in 2019 after trying multiple companies he felt over promised and under delivered. Ryan started Garage Door U in 2021 and does events often through GDU.
Show more...
Business
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Torsion Talk S8 Ep103: Building Loyalty That Lasts – Why Repeat Business is Your Secret Weapon
Torsion Talk - The Garage Door Industry Podcast
26 minutes 29 seconds
6 months ago
Torsion Talk S8 Ep103: Building Loyalty That Lasts – Why Repeat Business is Your Secret Weapon

In this high-impact (but short and sweet) episode, Ryan breaks down one of the most underrated strategies for growth in the garage door industry: loyalty building from the very beginning of the customer journey. If you're still chasing new leads while ignoring your existing customer base—you might be leaving more money on the table than you think.


Key Takeaways from the Episode:

🔁 Repeat Business | SEO?

How repeat and referral customers recently surpassed SEO in monthly revenue

Why that’s a game-changer—and what it means for your marketing strategy

Real-life examples of how small follow-ups made massive impacts


📞 Customer Experience Starts at Hello

Why your front-line staff are your most important marketers

The 3 key attributes every tech should embody: clean, confident, communicative

Tips to optimize booking, quoting, and post-job walkthroughs for lifetime loyalty


📨 Automate the Follow-Up, Earn the Repeat

Ryan’s “3-Touch” follow-up strategy (thank you, review request, maintenance check-in)

How to build automated drip campaigns that don’t feel robotic

How Ryan’s team follows up with every customer, every month—and why it works


📸 Turn Customers Into Advocates

The power of a well-placed photo on your website or social media

Why customers want their doors featured—and how that builds true brand fans

Creative video and drone content that elevates your brand’s image


🛠️ Systems for Long-Term Retention

Secret shop your own company to uncover what your customer actually experiences

Run targeted ad campaigns to your existing customer base

Learn why your silence after the job says more than you think


🔥 Also Inside This Episode:

Updates on the upcoming October Intensive event with Ryan and CFO Joseph Roberts

Details on Markinuity’s new GBP product and startup package for early-stage dealers

Ryan’s no-pitch, all-value take on why loyalty is earned after the job—not during it


🚀 Ready to get serious about 2026?

Lock in your seat for the GDU Intensive in Florida—a three-day deep dive into your finances, marketing, sales, and leadership. Only a few spots remain!

👉 Save your seat now » garagedooru.com/intensive


🎧 Whether you're just starting out or scaling past $1M, this episode gives you the mindset and tactical tools to create raving fans and repeat customers that fuel your business year after year. Listen in and take notes.


Find Ryan at:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠https://markinuity.com/⁠


Check out our sponsors!

Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠


Torsion Talk - The Garage Door Industry Podcast
The garage door industry podcast "Torsion Talk" is the number one listened-to podcast for garage door businesses. We strive to educate and challenge business owners and employees who want to develop into a better leader. Ryan our host is the owner of his own garage door business Aaron Overhead Doors. They have three locations in Buford, Milton, and Buckhead GA. Ryan launched his marketing agency Markinuity in 2019 after trying multiple companies he felt over promised and under delivered. Ryan started Garage Door U in 2021 and does events often through GDU.