This episode hits hard with real talk about where the economy is heading, how it’s impacting home service companies, and what you should be doing right now to stay afloat—or even grow.
Ryan digs into urgent business strategy as layoffs sweep across major corporations like Amazon and UPS. With nearly a million jobs cut already this year, the economic signs are clear: it’s time to tighten up operations, evaluate your spend, and pivot to what’s working. Ryan shares the mindset, financial exercises, and decision-making framework he’s using inside Aaron Overhead Doors, including a candid look at a failed radio ad campaign, trimming the fat on expenses, and doubling down on sales and automation.
He announces an upcoming mastermind happening in Atlanta on December 6–7, focused on sales management, department structure, accountability, automation, and AI-driven efficiency. Whether you manage a sales team or are trying to become one, this limited event is designed to give you the tools to lead and grow in a tight economy.
Ryan also discusses the shifting retail and supply chain landscape—how companies like Topps and Upper Deck are cutting out the middleman and how that same trend might hit garage door distributors soon. He warns of consolidation, rising competition, and the danger of cheap, unbranded operators driving customer expectations down.
If you’re feeling like you’re working harder for the same revenue, you’re not alone. Ryan talks through creating 90-day sprint plans, watching cash more frequently, eliminating waste, and rethinking where and how to spend ad dollars. He explains why now is not the time to pull back on marketing—but to get laser-focused on ROI, automation, and converting every lead.
The episode closes with encouragement. It’s not all doom and gloom—there’s opportunity if you stay calm, keep your mindset positive, and lead your team with confidence. Your energy sets the tone, and culture might just be the thing that pulls your business through this rough season.
Subscribe now, drop a comment if this resonated, and don’t forget to hit Ryan up if you’re interested in the mastermind event or just want to connect.
Want in on the December mastermind? Lock in your spot before it fills up: https://garagedooru.com/mastermind-dec25
Find Ryan at:
https://garagedooru.com
https://aaronoverheaddoors.com
https://markinuity.com/
Check out our sponsors!
Sommer USA - http://sommer-usa.com
Surewinder - https://surewinder.com
Stealth Hardware - https://quietmydoor.com/
In this episode, Ryan dives deep into what’s happening behind the scenes at his garage door company, the tech he's rolling out, and why the future of home services might not include people at all. Recorded just after the FieldPulse launch, he reflects on the rollout process, what went right, what went wrong, and how it's transforming how his team operates—especially with automation, ClearPath workflows, and vendor communication all dialed in.
He opens up about making bold moves, like hiring an EA from Mexico, investing in AI masterminds, and taking more risks than ever before. Ryan explains how AI is no longer optional—it's essential. From automating SOPs and field service workflows to building customer-facing bots that can communicate like humans, he’s already deploying tech that most of the industry isn’t even thinking about yet.
This episode also explores why GoHighLevel might be the most future-proof software in marketing automation, what it’s like leaving ServiceTitan, and how tools like SureWinder save companies thousands by preventing injuries. Ryan discusses the concept of “software is dead” and why custom AI-driven tools are the next wave of operational efficiency.
He doesn’t shy away from the controversial stuff either—like his belief that robotics will soon replace labor in garage doors, especially with Tesla’s Optimus entering the market. And he offers a powerful challenge to business owners: Are you resisting AI because it’s hard, or because it’s new?
You’ll also hear updates on Aaron Overhead Doors’ rebrand, marketing strategies for lean overhead, and insights on how to plan your schedule around what actually works for you, not what looks good on paper. Plus, Ryan gives a shoutout to Chamberlain’s upcoming AI-powered camera tech and why smart integrations are going to matter more than ever.
This episode is packed with ideas, predictions, and tough love. If you're in home services and not paying attention to tech shifts in AI, robotics, and automation—you might already be behind.
Find Ryan at:
https://garagedooru.com
https://aaronoverheaddoors.com
https://markinuity.com/
Check out our sponsors!
Sommer USA - http://sommer-usa.com
Surewinder - https://surewinder.com
Stealth Hardware - https://quietmydoor.com/
In this raw, unfiltered episode of Torsion Talk, Ryan hits record from a dark conference room in Hilton Head Island, South Carolina to unpack the chaos, breakthroughs, and real talk behind launching FieldPulse and embracing AI in home services.
In this packed episode, he dives deep into how AI is reshaping home services, why most contractors are behind, and how he's using tech to streamline operations and scale smarter.
He shares the behind-the-scenes chaos of switching CRMs, building custom AI tools mid-flight, and deploying new systems across multiple teams—all while on family vacation. You'll hear his thoughts on how AI can revolutionize internal operations like SOP access, live sales coaching, and vendor communication.
Ryan breaks down FieldPulse's newest features—ClearPath workflows and vendor chat—and how they simplify training, improve job flow, and centralize supplier updates. No more scattered processes or confused techs—just step-by-step execution built for the real world.
He also calls out unethical software practices in the industry, highlighting his painful experience with ServiceTitan’s cancellation process. If you’re stuck in an outdated system, this might be your sign to explore something better.
This episode is more than just a software update—it’s a wake-up call. Ryan explains why AI is no longer optional and how small steps today can prevent major failure tomorrow. Whether it’s building internal tools with no code or creating smart agents that answer tech support questions in the field, the time to start is now.
You’ll leave this episode with real ideas for using AI to reduce costs, improve margins, and get ahead in a crowded market. Plus, Ryan shares what features he’s most excited about in FieldPulse and how they’re changing the way he runs operations across multiple service businesses.
Want to future-proof your company, improve efficiency, and stop relying on broken systems? Start here.
Need help launching FieldPulse or building your own AI agent? DM Ryan.
Find Ryan at:
https://garagedooru.com
https://aaronoverheaddoors.com
https://markinuity.com/
Check out our sponsors!
Sommer USA - http://sommer-usa.com
Surewinder - https://surewinder.com
Stealth Hardware - https://quietmydoor.com/
Home service pros, this episode is packed. Ryan shares hard-won lessons from a top-tier SEO conference and opens up about shady marketing tactics that are hurting contractors when they try to switch providers. If you’ve been burned by an agency holding your site hostage, locking down your content, or “losing” your login credentials—this is the wake-up call you need.
Ryan dives deep into the future of local SEO and why AI is completely changing how garage door companies—and all home service businesses—need to think about their websites. If you're not optimizing for AI and trust signals now, your online presence will slowly disappear. The episode covers how Google’s new integration with Reddit is driving massive changes in search results, how telling stories on your website boosts local rankings, and why infographics and real project photography can make or break your visibility.
You’ll learn how to use review pages, schema markup, and transparent pricing to boost conversions and get found faster. Ryan also explains the truth about WordPress vs. leased site builders, why agencies are pushing back so hard when clients leave, and how “honest” is the new power word for home service SEO.
Plus, hear about Ryan’s upcoming intensive in Fort Lauderdale with Joseph Roberts, his work with AI development groups building beyond basic prompts, and why Marketuity is offering new slots for companies that want real SEO growth, not smoke and mirrors.
This episode is a no-fluff, practical roadmap for dominating in a market where AI doesn’t care about what you paid—only what you prove. Original content, authentic photos, and transparency are the new non-negotiables.
If you’re a garage door business owner who wants to stay competitive in 2025 and beyond, this episode will change the way you think about your online strategy.
Want help dominating local search and AI results?
Visit marketuity.com or message Ryan to book a discovery call.
Want in on GDU?
We’re accepting 3 new members with revenue between $1M–$3M. Reach out for a free class pass.
Find Ryan at:
https://garagedooru.com
https://aaronoverheaddoors.com
https://markinuity.com/
Check out our sponsors!
Sommer USA - http://sommer-usa.com
Surewinder - https://surewinder.com
Stealth Hardware - https://quietmydoor.com/
Garage door pros, the way homeowners search is changing fast—and if your business isn’t showing up in AI-driven search, you’re invisible. In this episode, Ryan breaks down the seismic shift happening in local SEO as tools like ChatGPT, Gemini, and Perplexity start replacing traditional search engines. People aren’t googling “garage door repair near me” anymore—they’re asking AI assistants for a single recommendation, and if your company isn’t the answer, you're out of the conversation entirely.
From schema markup to review strategy to video content, Ryan lays out exactly how to prepare your business for the AI-first search era. He covers how platforms like Google are integrating AI responses, how AI tools pull from trust signals across the web, and what garage door companies must do now to build digital trust—or risk getting left behind.
You’ll also hear how Aaron Overhead Doors is already getting calls from AI-generated traffic, what’s working with website Q&A pages, and why your reviews now need to be longer, more detailed, and full of location-based language. And yes, he gets fired up about garage door websites that are nothing but expensive trash. It’s time to clean up your digital presence and fight for that top recommendation slot—because AI isn’t giving out second chances.
Ryan also shares updates on the mortgage rate drop and what it means for contractors, why now’s the time to reinvest in your business, and how Marketuity is helping dealers rank higher in AI results through powerful local SEO, content strategies, and schema optimization.
The end of this episode brings it all together with tactical steps you can take today to future-proof your visibility in a world where voice search and smart assistants are dominating. This isn’t hype. It’s already happening. If Siri or ChatGPT isn’t recommending you when someone says “garage door repair near me,” you’re not just behind—you’re at risk of vanishing.
Subscribe to stay ahead, follow on social, and let Ryan know if you’re in for the 30-second video challenge.
Visit garagedooru.com/intensive to apply for the Fort Lauderdale Intensive. Two spots left.
Find Ryan at:
https://garagedooru.com
https://aaronoverheaddoors.com
https://markinuity.com/
Check out our sponsors!
Sommer USA - http://sommer-usa.com
Surewinder - https://surewinder.com
Stealth Hardware - https://quietmydoor.com/
If you run a garage door company, this episode is for you. Ryan records live from a Nashville hotel room while attending an SEO mastermind—but the real value here is a raw, unfiltered look at why running a garage door business might be way harder than most people think.
Whether you're in the trenches as a one-man show or running a $5M operation, you'll relate to the frustrations, mistakes, and painful lessons that come with growing in this industry. But this isn’t a pity party—it’s a call to sharpen your mindset, build with purpose, and stop bottlenecking your business out of fear.
💡 In this episode, Ryan breaks down 10 brutal truths every garage door business owner faces:
1. Google makes it harder for us – Other industries can launch Google Ads in minutes. We face verification hell and unfair restrictions.
2. Low barriers of entry floods the market – Everyone thinks they can run a door business, driving down pricing and standards.
3. Scammers are ahead of the game – Fake GMBs, cloned sites, and lead-gen vultures dominate SERPs and steal legitimate leads.
4. We start at zero every month – No recurring revenue = constant grind just to keep the lights on.
5. One staffing issue can cripple operations – Vacations, illness, or turnover = chaos.
6. Profit margins are slim – Most door companies sit at 5–8% net profit. That's not enough for freedom or security.
7. Manufacturers deliver damaged goods – And they rarely take responsibility.
8. Our industry association is asleep at the wheel – IDA isn’t doing enough to fight for us or push back against scammers.
9. High lead costs, low tickets – We pay more for leads than other trades, yet make less per job.
10. A single crash can cost you $20K+ – One wreck, one van out, and you’re stuck fighting insurance while losing revenue.
👉 Bottom line?
Garage door pros are resilient as hell. If you've grown your company to $3M+ in revenue, you've been lied to, stolen from, and pulled back into a truck more times than you can count. And you're still here. That's powerful.
But we make it harder than it has to be. Bottlenecks. Fear. Lack of trust. This episode is a push to think bigger, hire better, charge what you’re worth, and design a company that works without you in the middle of everything.
—
🎧 Listen now and get real with your business.
💥 Want help building your plan for 2026? Join us in Fort Lauderdale for the Garage Door U Intensive. Two spots left. Apply now at garagedooru.com/intensive
Find Ryan at:
https://garagedooru.com
https://aaronoverheaddoors.com
https://markinuity.com/
Check out our sponsors!
Sommer USA - http://sommer-usa.com
Surewinder - https://surewinder.com
Stealth Hardware - https://quietmydoor.com/
Is the garage door industry sitting on a goldmine? Ryan breaks down powerful insights, shocking ROI data, and why most dealers are undercharging for the #1 remodeling investment in the country. Discover how garage doors stack up against HVAC, the impact of private equity, smart tech trends, and the rise of residential vs. commercial strategy.
He also shares the emotional rollercoaster of running a garage door business, compares it to tech ventures, and explains why this industry is both beautifully challenging and wildly lucrative.
🔑 Key Topics Covered:
- 194% ROI: Why garage doors lead all remodeling projects
- The $5B U.S. garage door market and global projections
- Residential vs. Commercial: Recurring revenue and seasonality
- Smart access, LiftMaster, Genie, and the Amazon garage revolution
- Driverless cars, evolving garage utility, and builder shifts
- Profit margin wake-up call: Why homeowners are winning more than dealers
- Tommy Mello, pricing mindsets, and industry innovation
- How to own the top of the funnel and grow smarter
👉 Join the movement to charge what you're worth, run lean, and build a business that fuels your freedom.
Find Ryan at:
https://garagedooru.com
https://aaronoverheaddoors.com
https://markinuity.com/
Check out our sponsors!
Sommer USA - http://sommer-usa.com
Surewinder - https://surewinder.com
Stealth Hardware - https://quietmydoor.com/
In this episode of Torsion Talk, Ryan gets real about what matters most in home services: net profit over revenue. Forget the flex of truck counts and million-dollar top lines — we're diving into the numbers that build freedom, stability, and long-term growth.
Ryan opens up about his journey from chasing top-line revenue to prioritizing true business health, and the turning points that reshaped his mindset. You'll hear raw insights on financial planning, automation, AI implementation, and growing smarter (not just bigger).
Topics Covered:
- Transitioning from ServiceTitan to FieldPulse for better automation and cost control
- Crushing it with Facebook and Instagram ads — what’s actually working now
- Splitting residential vs commercial brands and the SEO strategy behind it
- GDU Mastermind growth, collaboration, and why it's changing the game for garage door pros
- Revenue looks sexy, but profit builds freedom: Ryan's own financial wake-up call
- Why most garage door companies operate with net margins under 10%
- Strategies to boost net profit from 5% to 15%+
- The financial mindset shift every business owner needs to make
This one is packed with hard truths and practical strategies you can implement right now. If you're tired of chasing numbers that don’t move your bottom line, this episode will challenge your thinking and help you lead with clarity.
Want to build a plan for 2026 that actually works? Join Ryan and Joseph Roberts at the 3-day Fort Lauderdale Intensive. One-on-one financials + strategic marketing + sales goals = your most profitable year ever.
🔗 Learn more & register now: GarageDoorU.com/intensive
Follow the podcast for more high-impact content built for garage door pros and home service rebels.
Find Ryan at:
https://garagedooru.com
https://aaronoverheaddoors.com
https://markinuity.com/
Check out our sponsors!
Sommer USA - http://sommer-usa.com
Surewinder - https://surewinder.com
Stealth Hardware - https://quietmydoor.com/
Ryan’s back with a bang and no time for fluff. In this episode, he shares a powerful conversation with a fellow Atlanta-based trades entrepreneur that reshaped how he sees service pricing, brand positioning, and repair growth for garage door businesses.
From high-end installs to everyday repairs, Ryan explores how perception plays a massive role in business growth — and how Aaron Overhead Doors carved a niche in the luxury home space. But what about repair work? Why does it often feel like a “life tax” to customers? And how can garage door companies reframe their messaging and processes to win more repair business, increase margins, and build a powerhouse brand?
Plus:
- His unfiltered thoughts on pricing spring repairs at $1,000
- The invisible value of convenience, peace of mind, and time
- How the luxury market views repairs vs. installs
- Building trust as a premium brand while still serving the everyman
- A shoutout to a friend Ryan recently debated... and now applauds
- The evolution of Aaron Overhead Doors into an indoor-outdoor lifestyle company
- How to expand without losing your core
- Encouragement for business owners struggling with brand identity in a crowded market
This episode is full of real talk, practical inspiration, and the kind of advice you only get from hard-earned experience in the trades.
🛠️ Whether you’re scaling your business, redefining your brand, or just trying to figure out how to charge what you’re worth — this one’s for you.
📍 For info on upcoming Garage Door U intensives or to connect with Ryan, visit GarageDoorU.com
Find Ryan at:
https://garagedooru.com
https://aaronoverheaddoors.com
https://markinuity.com/
Check out our sponsors!
Sommer USA - http://sommer-usa.com
Surewinder - https://surewinder.com
Stealth Hardware - https://quietmydoor.com/
Garage door pros, home service leaders, and vision-driven entrepreneurs, this episode is your wake-up call.
After a summer of setbacks, including illness, surgery, and family trials, Ryan returns to the mic with a deeply personal, emotionally charged message that will challenge your perspective on business, money, and purpose.
This isn't your typical "grow at all costs" advice. Instead, Ryan shares his personal struggles and revelations about defining success, setting targets, and finally answering the question: "How much is enough?"
From AI integrations and automation breakthroughs at Markinuity, to behind-the-scenes moments with his son at the Braves game and Garage Door U's national TV debut on Duck Dynasty, Ryan recaps the highs and lows of the past few weeks. But the heart of this episode is a transformative encounter with a speaker at his church who works to rescue children from human trafficking around the world.
The story leads Ryan to a powerful decision: stop waiting to make a difference. It's not about someday. It's about now.
In this brutally honest episode, Ryan covers:
- How AI is transforming garage door businesses from the inside out
- The cost of waiting to act vs. taking imperfect action today
- Why every business owner should know their "enough" number
- Financial clarity as a tool for impact, not just growth
- What it's like to get national exposure for GDU and what that means for the community
- Real-world advice on work-life balance, stewardship, and building a business that aligns with your personal values
Whether you’re grinding toward your first million or have already scaled your team, this episode will challenge you to define what success truly looks like—not just for your business, but for your legacy.
Also in this episode: a challenge to set your financial targets, align your business with your values, and act on the things that truly matter.
Want to build a business that lets you give more, live more, and lead with clarity? This episode is for you.
Check out the upcoming October Intensive at GarageDoorU.com/intensive — just two spots left. Get your financials dialed in, build your 2026 sales and marketing plan, and leave with the clarity you've been craving.
Find Ryan at:
https://garagedooru.com
https://aaronoverheaddoors.com
https://markinuity.com/
Check out our sponsors!
Sommer USA - http://sommer-usa.com
Surewinder - https://surewinder.com
Stealth Hardware - https://quietmydoor.com/
In this thought-provoking episode, Ryan tackles one of the most overlooked transitions in the home service world: moving from the field to the office. After receiving a powerful listener question—"What should I do now that I’m finally working on my business instead of in it?"—Ryan unpacks the journey that many business owners face but few talk about.Drawing from his own path, including his infamous 10-hour first install and his management background, Ryan walks through what it takes to zoom out and lead your business strategically. He dives into setting a vision, building systems, investing in branding, and creating culture that extends beyond your company walls. You’ll hear why leadership development is non-negotiable if you want to scale and what “CEO Day” looks like when done right.This episode doesn’t shy away from hard truths—like how ego keeps you feeling “needed” but stuck, or how taking out the trash may be costing your business more than you realize. Ryan introduces the “bucket value” analogy to help business owners prioritize their time and delegate low-value tasks. He also shares real-life advice from HVAC legend Matthew Holtkamp, including how to ask, “Can someone else do this?” before taking action.Ryan breaks down why working ON the business means installing systems, not just garage doors, and how to avoid falling back into old habits by setting triggers and KPIs that expose where you're slipping. He also covers the guilt many business owners feel when stepping back—and why it’s time to stop apologizing for being a leader.The episode ends with a clear call to invest in your personal and business growth through coaching, masterminds, CRMs, automations, and smarter communication tools. Ryan even teases a new all-in-one messaging platform that could reshape how contractors manage customer interaction across channels.If you’re ready to stop wearing every hat and start leading with clarity, this is the episode that’ll nudge you forward. Whether you’re doing $200K or $20M, the challenges are the same—and the answers start here.Fort Lauderdale Intensive – 2 Seats Left! Join Ryan and the team for a 3-day business growth retreat: Luxury stay, private chef, whiteboard strategy sessions, and life-changing clarity. → garagedooru.com/intensiveFind Ryan at:https://garagedooru.comhttps://aaronoverheaddoors.comhttps://markinuity.com/Check out our sponsors!Sommer USA - http://sommer-usa.comSurewinder - https://surewinder.comStealth Hardware - https://quietmydoor.com/
In this packed episode of the Torsion Talk podcast, Ryan opens up about life, loss, business, and the powerful breakthroughs he’s making through automation and AI. From recovering after heart surgery to navigating chaos at home and work, Ryan gets real about overcommitment, mental health, and the importance of building systems that scale without burnout.Ryan shares details about an exclusive financial deep-dive in Florida—designed for garage door business owners looking to get serious about their numbers and crush their growth goals. He highlights how understanding financials changed the game for him, and how the upcoming event features a garage door industry CFO to help attendees build custom growth and profitability plans in a luxury, relaxed setting.He also previews the December GDU Workshop in Atlanta and announces updates about GDU Shop Tours, with one already sold out. With heartfelt respect, Ryan pays tribute to Steve Sims, a former speaker and true industry icon who recently passed away, leaving a legacy of generosity, grit, and vision.For those curious about what’s next in automation, Ryan pulls back the curtain on how his company is leveraging AI for phones, account management, and sales follow-ups. He shares the lessons learned from testing AI tools—what works, what doesn’t, and how they're revolutionizing customer communication and operations at Aaron Overhead Doors.He dives into challenges like customer trust, bot response quality, and how AI—when customized thoughtfully—can cut labor costs and boost margins without sacrificing customer experience. Ryan also breaks down how to start implementing automation without getting overwhelmed, and why "just because you can doesn’t mean you should" is a motto worth living by.Toward the end, Ryan talks about using AI-generated video content, emphasizing that bad video can hurt your brand more than help it. He drops tips on prompt engineering, content creation, and why being proactive about your health and stress is critical for sustained success.If you’re a home service business owner, this episode will hit home—mixing vulnerability with value, clarity with chaos, and inspiration with insight. Tune in and learn how to move smarter, stay focused, and scale your operation the right way.Fort Lauderdale Intensive – 2 Seats Left! Join Ryan and the team for a 3-day business growth retreat: Luxury stay, private chef, whiteboard strategy sessions, and life-changing clarity. → garagedooru.com/intensiveFind Ryan at:https://garagedooru.comhttps://aaronoverheaddoors.comhttps://markinuity.com/Check out our sponsors!Sommer USA - http://sommer-usa.comSurewinder - https://surewinder.comStealth Hardware - https://quietmydoor.com/
In this raw and real episode of Torsion Talk, Ryan opens up about the chaos behind the scenes — from heart surgery to family emergencies to business overload — and what it all revealed about priorities, leadership, and mental health in the garage door industry. If you’ve ever felt the weight of juggling too many commitments at once, this one’s for you.
Ryan kicks things off with a reminder about shoulder safety and productivity tools like SureWinder. He shares how ignoring small problems like shoulder pain can lead to big costs in lost labor and worker’s comp claims. Then things get personal as he walks us through his own medical scare, his wife's unexpected injury, and the mental rollercoaster that followed. This isn’t just another motivational podcast — it’s a wake-up call about hustle culture, overextending yourself, and the toll it takes on you, your family, and your business.
You’ll hear how Ryan balances running multiple successful businesses (including a door company, marketing agency, GDU mastermind, and podcast) while navigating personal and professional chaos. He reflects on the danger of chasing wins and adrenaline over stability, and why just because you can do something doesn’t mean you should.
You’ll also learn actionable insights on how to audit your commitments, rank your priorities, and protect time for rest and recovery. Ryan talks about how to create margin in your calendar, schedule around the unexpected, and set boundaries to protect your energy. He emphasizes the importance of church, family time, community, and self-care, sharing honest struggles about missing out and pushing too hard.
This episode covers everything from margin leaks in business to mental margin in life. Ryan discusses how burnout is becoming more common among home service business owners, and how a lack of rest, poor health habits, and over-commitment can cripple leadership capacity. He challenges listeners to get their bloodwork done, check hormone levels, and stop neglecting the basics that keep you sharp and energized.
If you’re a garage door business owner, home service entrepreneur, or leader who’s feeling overwhelmed or stretched thin, this episode will hit home. Ryan shares encouragement, practical advice, and tough love for anyone running on fumes and wondering how to keep it all together.
And hey — if this episode resonates with you, or you just need someone to talk to, Ryan invites you to reach out. No pressure. No pitch. Just support from someone who gets it.
Find Ryan at:
https://garagedooru.com
https://aaronoverheaddoors.com
https://markinuity.com/
Check out our sponsors!
Sommer USA - http://sommer-usa.com
Surewinder - https://surewinder.com
Stealth Hardware - https://quietmydoor.com/
In this value-packed episode of Torsion Talk, Ryan Luchia pulls back the curtain on one of the garage door industry’s biggest silent killers—bad margins. From quoting errors and labor miscalculations to underbidding installs and measurement slip-ups, Ryan walks through the real-world traps that drain profitability from even the busiest garage door companies. If your revenue looks healthy but your bank account doesn’t, this is the podcast you need.Ryan shares hard-won lessons from his own business at Aaron Overhead Doors, including how incorrect labor estimates, broken quoting systems, and missed upsells can eat away at profits one job at a time. You’ll hear about the impact of AI, leadership development through GDU (Garage Door U), and how to build a stronger quoting and install process that scales with precision.Get insider updates on the Fort Lauderdale intensive, a workshop-style mastermind limited to a few select garage door pros. Ryan also spotlights tools like Phil Pulse and SureWinder that are transforming daily operations. Whether you're looking to trim costs, build brand over leads, or fix inefficiencies in your quoting and labor practices, this episode delivers clarity.Some hot-button topics we dive into:-Profit margin leaks in labor and installs-Why job costing is your business’s financial lifeline-How to quote with confidence and avoid emotional discounting-Leveraging AI for phone answering and business automation-The cost of callbacks, warranty work, and missed add-on opportunities-Building a quoting SOP to scale with your business-Why revenue is vanity and profit is sanity-Tips for using GDU and masterminds to grow smarter, not just biggerPlus, Ryan reveals his “one-process challenge” to help tighten operations this week—and why sometimes all it takes is one solid improvement to protect your bottom line.If you’re a garage door business owner navigating economic headwinds, rising competition, and the daily chaos of running a service company—this episode is your roadmap to staying profitable and sane.Join our Garage Door Entrepreneurs Facebook Group to connect with other pros who are building smart, efficient businesses.Want in on the next intensive? Message Ryan on Facebook or DM him directly to apply. Spots are extremely limited.Find Ryan at:https://garagedooru.comhttps://aaronoverheaddoors.comhttps://markinuity.com/Check out our sponsors!Sommer USA - http://sommer-usa.comSurewinder - https://surewinder.comStealth Hardware - https://quietmydoor.com/
Garage door pros and home service business owners—this one’s for you. In this episode, Ryan tackles the real problems affecting trades businesses in 2024: economic slowdowns, rising competition from new garage door startups, team burnout, bloated overhead, and ineffective lead generation strategies.
Learn why SEO and PPC are no longer enough, and how brand-building is now the most powerful tool in your marketing arsenal. Ryan shares insights on optimizing Google Business Profiles, leveraging AI tools to boost efficiency, and developing internal leaders to reduce pressure on owners and managers.
This episode covers garage door marketing, customer experience optimization, service sales strategy, AI in home services, profit margin analysis, leadership development, field service software shifts, and tactical tips to recession-proof your business.
If you’re struggling with slow sales, customer price sensitivity, or feeling stretched too thin, Ryan delivers practical advice you can act on today. From auditing your install margins to launching testimonial campaigns and eliminating wasteful expenses—this is a masterclass for growing in hard times.
Also featured: how Ryan's voice-cloned AI podcast blew minds, how video content is fueling Google AI search visibility, and why the shift from ServiceTitan to FieldPulse is happening now.
Tune in, take notes, and take action.
Want to scale your garage door business from 500K to $20M+? Check out Garage Door U and join the movement. 👉 [Visit www.GarageDoorU.com or DM Ryan to learn more]
Be bold. Be better. See you next week on Torsion Talk.
Find Ryan at:
https://garagedooru.com
https://aaronoverheaddoors.com
https://markinuity.com/
Check out our sponsors!
Sommer USA - http://sommer-usa.com
Surewinder - https://surewinder.com
Stealth Hardware - https://quietmydoor.com/
Welcome to a revolutionary episode of Torsion Talk, where artificial intelligence doesn’t just support the conversation — it runs the whole show. From the intro to the insights, every word you hear today was written and spoken by AI. And trust us, it might just be better than the real Ryan. 😏
If you're in the garage door industry or run any home service business, this episode is an absolute must-listen. Why? Because we’re breaking down six cutting-edge AI tools that will automate your operations, boost efficiency, and keep your team focused on what matters: growth.
🔧What You’ll Learn in This Episode:
🤖The Future of Home Services Is Here
-Why Ryan is testing AI-powered phone systems at Aaron Overhead Doors
-How AI is cutting account manager workload by 50%
-The launch of the Garage Door Startup Package — a full-stack growth system built for new companies
-Why SEO isn’t just about Google anymore — it’s about AI search engines like ChatGPT and Perplexity
💡6 Game-Changing AI Tools for Garage Door & Home Service Pros:
1. Whisper Flow – Voice-to-action AI. Dictate tasks like “Remind me to order springs,” and it's done.
2. Gamma – Create sales decks, SOPs, and websites in minutes. Perfect for growth-mode contractors.
3. Kora – Your AI email assistant. Reads, replies, and manages your inbox with your tone of voice.
4. Hoop.app – Automatically creates to-dos from emails, Slack messages, and texts. Never miss a follow-up.
5. Gobble.bot – Upload all your SOPs, estimates, and invoices and ask it anything. “What’s our Q1 revenue by zip code?” Boom.
6. Mind Pal – Generates follow-up systems, workflows, and service ideas on command. It’s your AI operations manager.
🎯Key Takeaways:
1. If you're not using AI, you're racing NASCAR on a tricycle
2. Your team should be recording calls, storing knowledge, and using AI to mine insights
3. The garage door industry is being reshaped by AI automation, voice tech, and smart scheduling tools
4. Your SEO strategy must now include AI search visibility — not just traditional Google rankings
💼Industry Updates:
📍Fort Lauderdale Intensive – 2 Seats Left!
Join Ryan and the team for a 3-day business growth retreat:
Luxury stay, private chef, whiteboard strategy sessions, and life-changing clarity.
👉garagedooru.com/intensive
🎁The Startup Garage Door Package Is LIVE
For companies under 1 year old: marketing, tools, training, and systems ready to roll.
Contact Ryan for details.
And the twist?
AI “Chelsea” hosted this podcast. Ryan’s voice was synthetically generated. And yet… it was fire.
Want more AI-powered content and strategies that actually move the needle in home services?
👉 Subscribe. Share. And maybe ask yourself: Is Ryan replaceable?😉
Find Ryan at:
https://garagedooru.com
https://aaronoverheaddoors.com
https://markinuity.com/
Check out our sponsors!
Sommer USA - http://sommer-usa.com
Surewinder - https://surewinder.com
Stealth Hardware - https://quietmydoor.com/
In this high-speed, insight-packed episode, Ryan shares his final decision on which field service management software he's moving to — and why Service Titan is out. He dives deep into what’s working (and what’s failing) in SEO, Google Business Profile issues, AI automation in home services, and the future of the garage door industry. Buckle up — this one’s dense with strategy, savings, and software smarts.🔧 This Episode Covers:🛠️ Field Service Management Showdown:Why Ryan ditched Service Titan after years of useWhy Field Pulse wins for cost-efficiency and developer accessWhy Acumatica could still be the long-term play once field features improve🤖 Home Services + AI = Game OverHow AI is being used today in home services (lead qual, call tracking, CRM follow-ups)Why your team should be recording meetings and feeding data to AI nowA sneak peek into Ryan’s AI phone system—automated booking at scale🔍 SEO & Google Business Profile Watch:Why SEO volume is up but clicks are downWhat Google’s AI overviews are doing to search resultsHow a misstep by a major agency may have caused dozens of GBP suspensionsThe must-have SEO elements your agency better be using (schema, localized content, etc.)🧠 Big Announcements from Markinuity:🚨 NEW: Google Business Profile Management🔹 Basic: Monitoring + fast recovery🔹 Plus: Growth, reviews, optimization🔹 Pro: Full-scale domination 👉 Learn more at marketuity.com📞 NEW: Communications & Smart Inbox Platform (Beta)All your messages (text, calls, FB, site) in ONE placeCall tracking, recordings, shared inboxVersion 2: Built-in AI replies, smart routing, phone automation✍️ Coming Soon: Proprietary AI SEO CopywriterPasses AI detection 100%Writes garage door content like a seasoned proSaves time, ranks fast — now entering test phase!🎯 “Good Enough” May Save You $70K+Ryan breaks down how Field Pulse checks enough of the right boxes — from UI to open API — to make it a smart bridge from Service Titan to Acumatica.If you're an early- or mid-stage service company, don’t fall for the big software hype. Invest in what works now — and build toward what’s next.🔥 Want in on all this growth strategy and planning clarity? 👉 Only TWO seats left for the October 3-day Business Intensive. 📍 Fort Lauderdale | CFO + 1:1 Sales/Marketing Strategy | Luxury Stay📌 Sign up now at garagedooru.com/intensive It’s your plan for 2026. You just haven’t built it yet.🎙️ If you're a garage door pro, home service business owner, or just a tech-savvy operator ready to evolve — this one’s essential.Find Ryan at:https://garagedooru.comhttps://aaronoverheaddoors.comhttps://markinuity.com/Check out our sponsors!Sommer USA - http://sommer-usa.comSurewinder - https://surewinder.comStealth Hardware - https://quietmydoor.com/
In this power-packed episode of Torsion Talk, Ryan sits down with Brian from Majestic Steel to unpack the tangled web of tariffs, steel pricing, and the ripple effects on the garage door industry. Whether you're a dealer, distributor, or manufacturer, this one’s a must-listen.
💡 What You’ll Learn in This Episode:
🚨 Tariff Shockwaves
How the latest steel tariffs are disrupting pricing and supply chains
Why the rush to buy early caused a pricing surge—and what's next
What to expect in Q3 and Q4 depending on trade deals, inflation, and interest rates
📈 Industry Insight from a 34-Year Steel Vet
Why small businesses are feeling the pinch while larger brands thrive
What “panic buying” looked like and how it may repeat
Why rural areas are slower while urban dealers hit record highs
🏗️ Automation, Labor & the Future of U.S. Manufacturing
How U.S. steel mills are racing to catch up with Europe in automation
What Big River Steel and Steel Dynamics are doing to reshape the landscape
The robot revolution in warehousing and why your next door might start with a drone
🔥 Dealer Strategy: How to Stay Profitable in a Changing Market
💰 Two Actionable Takeaways:
Ask your manufacturer for a cost model – Ryan and Brian explain how to demand transparency in pricing and margins.
Plan your next fiscal year intentionally – Even if you don't join the Intensive, block time to review, reflect, and roadmap 2026.
🎯 “Stop Guessing. Start Planning.”
Only 2 spots left for Ryan’s 3-Day Intensive in Fort Lauderdale this October.
📊 Day 1: Deep-dive financials with industry CFO Joseph Roberts
🚀 Day 2: Sales & marketing strategy with Ryan himself
✅ Day 3: Implementation + custom action plan
🏖️ Bonus: Stay in a luxury intercoastal home, optional fishing, private chef, pool access.
Spouses welcome. Clarity guaranteed.
👉 Secure your seat → garagedooru.com/intensive
This is the plan your business has been missing.
🎙️ If you're still riding the pricing roller coaster or bracing for impact, this episode will help you get ahead of the curve.
Strategy is survival. Hit play.
Find Ryan at:
https://garagedooru.com
https://aaronoverheaddoors.com
https://markinuity.com/
Check out our sponsors!
Sommer USA - http://sommer-usa.com
Surewinder - https://surewinder.com
Stealth Hardware - https://quietmydoor.com/
In this eye-opening episode, Ryan breaks down one of the most frustrating issues plaguing home service pros today—Google Business Profile (GBP) verification, suspensions, and spam manipulation. After watching a newly released interview with a Google product manager, he shares his take—the good, the bad, and the gaslight-y—and explains what’s really going on behind the scenes.
🔍 What You’ll Learn in This Episode:
✅ Inside the Google Interview
Google’s "must-know" tips for successful video verification
How real businesses are being caught in the crossfire of anti-spam efforts
Why comments were turned off—and why that’s telling
🚨 GBP Verification: A Broken System?
Ryan’s firsthand experience navigating suspensions, reverifications, and denied support tickets
Why small service businesses are being punished while lead-gen spam runs rampant
The massive disconnect between policy and practicality
🧠 Educational Deep Dive: How to Investigate Scammers
Ryan’s 25-minute YouTube tutorial on how he tracks fake Google listings and review manipulation
Why this matters to every single legitimate garage door company
📉 The Local SEO Crisis
How fake listings destroy organic maps rankings for real businesses
Why Google’s “seesaw” of keeping out bad actors vs. letting in good ones just isn’t balanced
What Ryan thinks Google should actually do—and how the garage industry can step up
🎯 "If You’re Verified, Reviewed, and Still Getting Suspended… It’s Not You."
Google says they’re working on it. But Ryan shares his cautious optimism and calls out the need for real-world voices in the verification process—especially from niche industries like garage doors.
🧠 Want a Crash Course in Automation, AI & Marketing Strategy for Your Business?
🚤 Then join Ryan in sunny Florida this October for the next GDU Intensive—a private, 3-day mastermind with financial strategy, sales coaching, and real-world implementation plans for 2026.
🍽 Private chef. 🛥 Waterfront home. 🎯 Game plan to scale.
👉 Secure your seat now – only 3 left! → garagedooru.com/intensive
Come for the clarity. Leave with a custom growth roadmap.
🎧 Whether you're struggling to get verified or fed up with spam tanking your visibility, this episode gives you the insights (and the receipts) you need to navigate the chaos of Google Business Profile.
Find Ryan at:
https://garagedooru.com
https://aaronoverheaddoors.com
https://markinuity.com/
Check out our sponsors!
Sommer USA - http://sommer-usa.com
Surewinder - https://surewinder.com
Stealth Hardware - https://quietmydoor.com/
In this high-impact (but short and sweet) episode, Ryan breaks down one of the most underrated strategies for growth in the garage door industry: loyalty building from the very beginning of the customer journey. If you're still chasing new leads while ignoring your existing customer base—you might be leaving more money on the table than you think.
Key Takeaways from the Episode:
🔁 Repeat Business | SEO?
How repeat and referral customers recently surpassed SEO in monthly revenue
Why that’s a game-changer—and what it means for your marketing strategy
Real-life examples of how small follow-ups made massive impacts
📞 Customer Experience Starts at Hello
Why your front-line staff are your most important marketers
The 3 key attributes every tech should embody: clean, confident, communicative
Tips to optimize booking, quoting, and post-job walkthroughs for lifetime loyalty
📨 Automate the Follow-Up, Earn the Repeat
Ryan’s “3-Touch” follow-up strategy (thank you, review request, maintenance check-in)
How to build automated drip campaigns that don’t feel robotic
How Ryan’s team follows up with every customer, every month—and why it works
📸 Turn Customers Into Advocates
The power of a well-placed photo on your website or social media
Why customers want their doors featured—and how that builds true brand fans
Creative video and drone content that elevates your brand’s image
🛠️ Systems for Long-Term Retention
Secret shop your own company to uncover what your customer actually experiences
Run targeted ad campaigns to your existing customer base
Learn why your silence after the job says more than you think
🔥 Also Inside This Episode:
Updates on the upcoming October Intensive event with Ryan and CFO Joseph Roberts
Details on Markinuity’s new GBP product and startup package for early-stage dealers
Ryan’s no-pitch, all-value take on why loyalty is earned after the job—not during it
🚀 Ready to get serious about 2026?
Lock in your seat for the GDU Intensive in Florida—a three-day deep dive into your finances, marketing, sales, and leadership. Only a few spots remain!
👉 Save your seat now » garagedooru.com/intensive
🎧 Whether you're just starting out or scaling past $1M, this episode gives you the mindset and tactical tools to create raving fans and repeat customers that fuel your business year after year. Listen in and take notes.
Find Ryan at:
https://garagedooru.com
https://aaronoverheaddoors.com
https://markinuity.com/
Check out our sponsors!
Sommer USA - http://sommer-usa.com
Surewinder - https://surewinder.com
Stealth Hardware - https://quietmydoor.com/