In this week’s Topco Business Unusual podcast, Karla Fletcher sits down with Jayshree Naidoo − CEO of YiEDi. According to Jayshree the output of entrepreneurship is innovation. In terms of entrepreneurship, Jayshree knows what she’s talking about. As a technical expert in helping entrepreneurs, Jayshree and her company focus on innovation and strategy consulting, incubation design and management, entrepreneurship and supplier development and digital and eLearning solutions. Karla and Jayshree discuss the ins and outs of entrepreneurship − the good, the bad and the ugly. Jayshree shares her experience and knowledge on what it takes to make it as an entrepreneur in South Africa. She discusses the importance of believing in one’s self and one’s work, as well as how women can continue to uplift and support each other in a world where we are conditioned to sit down and listen. Jayshree Naidoo is the CEO of YIEDI. She has developed several frameworks and models for Innovation and Incubation and has created several structured acceleration programmes for Start-ups and Growth Entrepreneurs as well as Leadership Programmes for Corporates. She was the founder and Head of the Standard Bank Incubator programme that focused on growing and developing entrepreneurs and improving the innovation stack of the bank and its corporate clients. The seven pillar Incubator model that she created was also applied to launch the 1st Incubator outside of South Africa for the bank within Maputo in Mozambique. She has held several leadership roles in SA that include positions at Development Bank of Southern Africa, Discovery, ABSA and Internet Solutions. She was previously the CEO of Feenix, a crowd funding platform for students launched by the bank, a board member of JASA (Junior Achievement South Africa), as well as the Chairperson of SAINe (The Southern African Innovation Network), and held a seat on NACI (The National Advisory Council on Innovation).