Emma Keane on Language, Culture, and Global Expansion at Balsam Brands In this insightful episode, Emma Keane, Head of Localization at Balsam Brands, joins Paula McGrath and Bruno Herrmann to share her journey and expertise in the localization industry. Emma's passion for languages and her role in expanding Balsam Brands' global reach are at the heart of this engaging conversation. Key Topics Discussed: Localization and Language Mastery: Discover how Emma's love for languages has shaped her career and influenced her work in the tech and language management sectors. Evergreen Business Philosophy: Learn about Balsam Brands' commitment to a people-first, sustainable growth model and how it impacts their global strategy. Cultural and Linguistic Accuracy: Understand the critical importance of getting localization right, from product descriptions to customer interactions. AI and Machine Translation: Explore the challenges and opportunities of integrating AI into localization processes while maintaining quality. Workplace Culture and Expansion: Hear about the benefits of fostering a collaborative and flexible work environment as Balsam Brands scales internationally. Join us for an episode full of practical insights and strategies for navigating the complexities of global content management and localization.