In this episode, Paula McGrath and Bruno Herrmann sit down with Yulia Sannikova, the Senior Manager of Localization at Degreed, to explore her remarkable journey in the localization industry. Yulia discusses her early career as a translator, the transition to project management, and her various roles in prominent companies like Nike. The conversation delves into the cultural differences she experienced while working in different organizations and the unique challenges they presented. Yulia provides valuable insights into how she navigates the complexities of localization, particularly in a dynamic and fast-paced environment like Degreed. She emphasizes the importance of continuous learning, adaptability, and leveraging technology, including AI, to streamline processes and improve efficiency. Yulia also shares her approach to team management and stakeholder communication, highlighting the significance of maintaining robust, data-driven relationships within the company. Throughout the episode, listeners gain a deep understanding of the evolving landscape of localization and the strategies that can lead to success in this field.