Learn what it takes to be top of mind from marketers and creatives who are shaping the culture around us.
Join host Stewart Hillhouse as he explores trends, insights, and more with some really smart people.
For an exclusive look behind the scenes, check out https://stewarthillhouse.carrd.co/
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Learn what it takes to be top of mind from marketers and creatives who are shaping the culture around us.
Join host Stewart Hillhouse as he explores trends, insights, and more with some really smart people.
For an exclusive look behind the scenes, check out https://stewarthillhouse.carrd.co/
Your Audience Hates Funnels – Use This Framework Instead with Ashley Faus
Top Of Mind with Stewart Hillhouse
40 minutes
4 years ago
Your Audience Hates Funnels – Use This Framework Instead with Ashley Faus
Customers hate getting forced down a content funnel, and yet marketers continue to do it. Ashley Faus joins Stewart Hillhouse to share why adopting a Playground Strategy for your content will lead to more qualified customers.
On this episode of Top Of Mind, Ashley and Stewart discuss:
• How to create a Content Playground strategy
• Why your audience is not the same as your leads
• How to map your content to the depth of understanding of your audience
• And so much more
Ashley Faus is the Content Strategy Lead for Software Teams at Atlassian
LinkedIn: https://www.linkedin.com/in/ashley-faus-2904547/
Twitter: https://twitter.com/ashleyfaus
Say Hi to Stewart on Twitter: https://twitter.com/stew_hillhouse
For more marketing insights, join Top Of Mind Weekly: https://stewarthillhouse.carrd.co/
Top Of Mind with Stewart Hillhouse
Learn what it takes to be top of mind from marketers and creatives who are shaping the culture around us.
Join host Stewart Hillhouse as he explores trends, insights, and more with some really smart people.
For an exclusive look behind the scenes, check out https://stewarthillhouse.carrd.co/
