Learn what it takes to be top of mind from marketers and creatives who are shaping the culture around us.
Join host Stewart Hillhouse as he explores trends, insights, and more with some really smart people.
For an exclusive look behind the scenes, check out https://stewarthillhouse.carrd.co/
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Learn what it takes to be top of mind from marketers and creatives who are shaping the culture around us.
Join host Stewart Hillhouse as he explores trends, insights, and more with some really smart people.
For an exclusive look behind the scenes, check out https://stewarthillhouse.carrd.co/
How To Eliminate Your Riskiest Assumptions with Sara Sodine Parr
Top Of Mind with Stewart Hillhouse
33 minutes
4 years ago
How To Eliminate Your Riskiest Assumptions with Sara Sodine Parr
Incorporating customer research into your business isn't as difficult as you might think. And the insights you'll collect will be worth their weight in gold. Sara Sodine Parr joins Stewart Hillhouse to share how customer research can help you create a competitive advantage.
On this episode of Top Of Mind, Sara and Stewart discuss:
• Sara's top research tips that you can steal today
• Why the wording of your questions makes all the difference
• Why NPS surveys are broken (and how to fix them)
• And so much more
Sara Sodine Parr is the Lead Experience Researcher at Airbnb
Twitter: https://twitter.com/SaraSodineParr
LinkedIn: https://www.linkedin.com/in/sarasodine/
If you want more marketing insights (and tips on how to use them), check out Top Of Mind Weekly: https://stewarthillhouse.carrd.co/
Say Hi to Stewart on Twitter: https://twitter.com/stew_hillhouse
Top Of Mind with Stewart Hillhouse
Learn what it takes to be top of mind from marketers and creatives who are shaping the culture around us.
Join host Stewart Hillhouse as he explores trends, insights, and more with some really smart people.
For an exclusive look behind the scenes, check out https://stewarthillhouse.carrd.co/
