Learn what it takes to be top of mind from marketers and creatives who are shaping the culture around us.
Join host Stewart Hillhouse as he explores trends, insights, and more with some really smart people.
For an exclusive look behind the scenes, check out https://stewarthillhouse.carrd.co/
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Learn what it takes to be top of mind from marketers and creatives who are shaping the culture around us.
Join host Stewart Hillhouse as he explores trends, insights, and more with some really smart people.
For an exclusive look behind the scenes, check out https://stewarthillhouse.carrd.co/
How Brand and Performance Marketing Can Work Together with Charlie Grinnell
Top Of Mind with Stewart Hillhouse
41 minutes
4 years ago
How Brand and Performance Marketing Can Work Together with Charlie Grinnell
The best brands in the world require brand and performance marketers who are both data-savvy while still being creative. Charlie Grinnell joins Stewart Hillhouse to share how he uses data to inform his creative and strategic decisions.
On this episode of Top of Mind, Stewart and Charlie discuss:
• How brands like RedBull and Lululemon make marketing strategy
• Why he believes marketing is a combination of art and commerce
• How a video idea generated over 100M views
• And so much more
Charlie Grinnell is the CEO of RightMetric
LinkedIn: https://www.linkedin.com/in/charliegrinnell/
Twitter: https://twitter.com/CharlieGrinnell
RightMetric: http://rightmetric.co/
Top Of Mind with Stewart Hillhouse
Learn what it takes to be top of mind from marketers and creatives who are shaping the culture around us.
Join host Stewart Hillhouse as he explores trends, insights, and more with some really smart people.
For an exclusive look behind the scenes, check out https://stewarthillhouse.carrd.co/
