Learn what it takes to be top of mind from marketers and creatives who are shaping the culture around us.
Join host Stewart Hillhouse as he explores trends, insights, and more with some really smart people.
For an exclusive look behind the scenes, check out https://stewarthillhouse.carrd.co/
All content for Top Of Mind with Stewart Hillhouse is the property of Stewart Hillhouse and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Learn what it takes to be top of mind from marketers and creatives who are shaping the culture around us.
Join host Stewart Hillhouse as he explores trends, insights, and more with some really smart people.
For an exclusive look behind the scenes, check out https://stewarthillhouse.carrd.co/
Best Of: The Secret to Choosing a Terrific Name with Louise Karch
Top Of Mind with Stewart Hillhouse
36 minutes
4 years ago
Best Of: The Secret to Choosing a Terrific Name with Louise Karch
How do you know if you company has a bad name? When your accountant tells you you're not making enough money. Louise Karch (a.k.a. The Name Whisperer) joins Stewart Hillhouse to give a Masterclass on company naming.
On this episode of Top Of Mind, Louise and Stewart discuss:
• The two most important questions you need to ask when testing a new name
• How the sounds we hear influence our emotions
• How to take advantage of our brains wiring to stand out in a crowd
•And so much more
Louise Karch is the author of the award winning book: Word Glue - How To Find Your Million Dollar Brand Name (https://www.wordglue.co/) will help to guide you and your team on your next Name Storming session.
Let me know if you enjoyed this episode: https://twitter.com/stew_hillhouse
Join Top of Mind: https://stewarthillhouse.com/topofmind/
Top Of Mind with Stewart Hillhouse
Learn what it takes to be top of mind from marketers and creatives who are shaping the culture around us.
Join host Stewart Hillhouse as he explores trends, insights, and more with some really smart people.
For an exclusive look behind the scenes, check out https://stewarthillhouse.carrd.co/
