In today's attention economy, it is no longer about being the best, it is about being the best known. Top of Mind is your go-to podcast helping you stay top-of-mind as a business brand or individual, for free.
Top-of-mind awareness as a marketing term typically talks to the first brand that comes to mind when a consumer is asked about a particular product category or niche.
When you need to buy a phone, what brand do think of? When you need to look something up online, where do you go? When you want to get a coffee with a friend, what’s the first place you recommend?
When people think of you first, they’re more likely to purchase your products, service or business.
This podcast is an extension of my business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone.
Follow along on your preferred channels:
Top of Mind on IG: https://www.instagram.com/topofmind.pod/
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Gambit Collective on IG: https://www.instagram.com/gambit.collective
Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/
Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective
Hayley on IG: https://www.instagram.com/hayleywestoby/
Hayley on LI: https://www.linkedin.com/in/hayleywestoby/
Hayley on TikTok: https://www.tiktok.com/@hayleywestoby
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In today's attention economy, it is no longer about being the best, it is about being the best known. Top of Mind is your go-to podcast helping you stay top-of-mind as a business brand or individual, for free.
Top-of-mind awareness as a marketing term typically talks to the first brand that comes to mind when a consumer is asked about a particular product category or niche.
When you need to buy a phone, what brand do think of? When you need to look something up online, where do you go? When you want to get a coffee with a friend, what’s the first place you recommend?
When people think of you first, they’re more likely to purchase your products, service or business.
This podcast is an extension of my business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone.
Follow along on your preferred channels:
Top of Mind on IG: https://www.instagram.com/topofmind.pod/
Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod
Gambit Collective on IG: https://www.instagram.com/gambit.collective
Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/
Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective
Hayley on IG: https://www.instagram.com/hayleywestoby/
Hayley on LI: https://www.linkedin.com/in/hayleywestoby/
Hayley on TikTok: https://www.tiktok.com/@hayleywestoby
EP:40 - (Part 1) The ONE thing you don’t know about Frank Greeff!
Top of Mind
57 minutes
1 month ago
EP:40 - (Part 1) The ONE thing you don’t know about Frank Greeff!
This one’s raw. Candid. And packed with founder truths you don’t often hear.
Frank Greeff (co-founder of Realbase, acquired for $180M, and now building Kinso) joins Hayley Westoby to talk about what really happens after the exit - the anxiety, reinvention, and pressure to prove yourself again.
In this episode, Frank gets brutally honest about:
Why imposter syndrome hits hardest after success
How to use obsession as a weapon, not a weakness.
The reality of risking everything (including $138K burn rate and $0 revenue)
Building publicly - and why attention is the new currency
Why hiring “weird and obsessed” people is the ultimate business cheat code
The truth about Gen Z, risk, failure, and starting again
It’s one of the most unfiltered conversations we’ve ever had on Top of Mind, equal parts inspiring, grounding, and “holy shit, he really said that.”
If you have a question you want answered:
🎙️ Leave us a voice note → speakpipe.com/TopOfMindPodcast
📩 DM us → @topofmind.pod
💌 Email → hello@topofmindpod.com
🎧 Or drop a question in the Spotify Q&A box
Sign up to our emails and get the ideas, events, and tools that’ll keep you inspired, confident, and showing up like the brand you know you can be: www.gambitcollective.com.au/email-link
Top of Mind is an extension of our business Gambit Collective - a pay-as-you-go marketing agency making marketing, social media, and personal branding expertise accessible to everyone.
Don’t forget to rate, subscribe, and review – it helps the pod grow, brings in incredible guests, and unlocks more conversations to help us grow and scale your business.
Follow along on your preferred channels:
Frank Greef on IG: https://www.instagram.com/frankgreeff_/
Frank Greef on LinkedIn: https://www.linkedin.com/in/frankgreeff/
Top of Mind on IG: https://www.instagram.com/topofmind.pod/
Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod
Gambit Collective on IG: https://www.instagram.com/gambit.collective
Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/
Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective
Hayley on IG: https://www.instagram.com/hayleywestoby/
Hayley on LI: https://www.linkedin.com/in/hayleywestoby/
Hayley on TikTok: https://www.tiktok.com/@hayleywestoby
Top of Mind
In today's attention economy, it is no longer about being the best, it is about being the best known. Top of Mind is your go-to podcast helping you stay top-of-mind as a business brand or individual, for free.
Top-of-mind awareness as a marketing term typically talks to the first brand that comes to mind when a consumer is asked about a particular product category or niche.
When you need to buy a phone, what brand do think of? When you need to look something up online, where do you go? When you want to get a coffee with a friend, what’s the first place you recommend?
When people think of you first, they’re more likely to purchase your products, service or business.
This podcast is an extension of my business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone.
Follow along on your preferred channels:
Top of Mind on IG: https://www.instagram.com/topofmind.pod/
Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod
Gambit Collective on IG: https://www.instagram.com/gambit.collective
Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/
Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective
Hayley on IG: https://www.instagram.com/hayleywestoby/
Hayley on LI: https://www.linkedin.com/in/hayleywestoby/
Hayley on TikTok: https://www.tiktok.com/@hayleywestoby
