In today's attention economy, it is no longer about being the best, it is about being the best known. Top of Mind is your go-to podcast helping you stay top-of-mind as a business brand or individual, for free.
Top-of-mind awareness as a marketing term typically talks to the first brand that comes to mind when a consumer is asked about a particular product category or niche.
When you need to buy a phone, what brand do think of? When you need to look something up online, where do you go? When you want to get a coffee with a friend, what’s the first place you recommend?
When people think of you first, they’re more likely to purchase your products, service or business.
This podcast is an extension of my business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone.
Follow along on your preferred channels:
Top of Mind on IG: https://www.instagram.com/topofmind.pod/
Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod
Gambit Collective on IG: https://www.instagram.com/gambit.collective
Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/
Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective
Hayley on IG: https://www.instagram.com/hayleywestoby/
Hayley on LI: https://www.linkedin.com/in/hayleywestoby/
Hayley on TikTok: https://www.tiktok.com/@hayleywestoby
All content for Top of Mind is the property of Gambit Collective and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
In today's attention economy, it is no longer about being the best, it is about being the best known. Top of Mind is your go-to podcast helping you stay top-of-mind as a business brand or individual, for free.
Top-of-mind awareness as a marketing term typically talks to the first brand that comes to mind when a consumer is asked about a particular product category or niche.
When you need to buy a phone, what brand do think of? When you need to look something up online, where do you go? When you want to get a coffee with a friend, what’s the first place you recommend?
When people think of you first, they’re more likely to purchase your products, service or business.
This podcast is an extension of my business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone.
Follow along on your preferred channels:
Top of Mind on IG: https://www.instagram.com/topofmind.pod/
Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod
Gambit Collective on IG: https://www.instagram.com/gambit.collective
Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/
Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective
Hayley on IG: https://www.instagram.com/hayleywestoby/
Hayley on LI: https://www.linkedin.com/in/hayleywestoby/
Hayley on TikTok: https://www.tiktok.com/@hayleywestoby
EP:35 - Let's Chat: Fiverr vs. Agencies, Fear of Posting & Free Marketing Tools
Top of Mind
23 minutes
3 months ago
EP:35 - Let's Chat: Fiverr vs. Agencies, Fear of Posting & Free Marketing Tools
Let’s Chat is our Q&A-style episode where Hayley answers (almost) any question that’s top of mind for you - no fluff, no jargon, just practical advice for real people growing real businesses.
In this episode, we dive into everything from overcoming the fear of showing up online to why agencies charge more than Fiverr, free marketing tools for startups, whether it’s worth it to be polarising, and how often you really need to post on social media.
We answer:
How do I overcome imposter syndrome, especially when stepping into a new version of myself or elevating my brand?
What is a ballpark cost to expect for website design or logo design?
What should I consider when selecting a team to help me with my marketing and branding?
I’d love to use my broadcast channel more intentionally to connect with my audience. What are some creative ways to boost engagement and make it feel more interactive?
Is ‘building a community’ really that important?
Do I need a ‘marketing plan’ to be successful at marketing?
Got a question of your own? We’d love to hear it:
Leave us a voice note: https://www.speakpipe.com/TopOfMindPodcastDM us on Instagram: @topofmind.pod
Send us an email: hello@topofmindpod.com
If you're listening on Spotify, drop a question in the Q&A feature!
Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone.
Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business.
Follow along on your preferred channels:
Top of Mind on IG: https://www.instagram.com/topofmind.pod/
Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod
Gambit Collective on IG: https://www.instagram.com/gambit.collective
Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/
Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective
Hayley on IG: https://www.instagram.com/hayleywestoby/
Hayley on LI: https://www.linkedin.com/in/hayleywestoby/
Hayley on TikTok: https://www.tiktok.com/@hayleywestoby
Top of Mind
In today's attention economy, it is no longer about being the best, it is about being the best known. Top of Mind is your go-to podcast helping you stay top-of-mind as a business brand or individual, for free.
Top-of-mind awareness as a marketing term typically talks to the first brand that comes to mind when a consumer is asked about a particular product category or niche.
When you need to buy a phone, what brand do think of? When you need to look something up online, where do you go? When you want to get a coffee with a friend, what’s the first place you recommend?
When people think of you first, they’re more likely to purchase your products, service or business.
This podcast is an extension of my business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone.
Follow along on your preferred channels:
Top of Mind on IG: https://www.instagram.com/topofmind.pod/
Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod
Gambit Collective on IG: https://www.instagram.com/gambit.collective
Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/
Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective
Hayley on IG: https://www.instagram.com/hayleywestoby/
Hayley on LI: https://www.linkedin.com/in/hayleywestoby/
Hayley on TikTok: https://www.tiktok.com/@hayleywestoby
