In this episode, Amy talks with Erica Waasdorp, President of A Direct Solution and Author of Monthly Giving: The Sleeping Giant, who has been helping nonprofits raise more money through appeals and monthly giving. With 30+ years of passionate experience in Monthly Giving, Appeals, Direct Response Fundraising, Direct Marketing, International Direct Marketing, Public Affairs, Advertising, Grant writing, Events. AFP Master Trainer, Speaker, Blogger, Webinar and Workshop presenter especially on Monthly Giving and Appeals. Erica has been developing and growing fundraising campaigns, and specializing in recurring giving programs in the US and in Europe for nearly 30. Listen and you'll find out: Tips on getting buy-in from your stakeholders  How to calculate the value of recurring donors (and use that to get buy-in) How to get started with a monthly giving program How to improve your existing program Ways to promote your program (During and after COVID19) You can visit her website, to get helpful tools like a Starter Toolkit, Calculator, Templates, and more!  PS: Erica will also be presenting on the topic at our Virtual Summit for Nonprofit Change Makers this September 15 and 17. Registration will open soon.