The world of philanthropy has changed over the years, particularly when it comes to cross-sector partnerships. Here are some valuable tips for nonprofits on how to approach a business for a partnership. The advice comes from the "Father of Cause Marketing," Bruce Burtch-- who has structured numerous successful partnerships with the goal of focusing on the greater good. Today's nonprofits need to provide a Business Value Proposition (BVP) which outlines benefits for potential for-profit partners. In this podcast we dive into how to go about that, by defining the elements and providing the most popular benefits that for-profits receive in these types of partnerships.