In this episode of TOP CEO, we dive into the transformative journey of Bryan Murphy, CEO of Smartling. Bryan shares his insights on navigating the challenges posed by generative AI in the translation industry. He discusses the pivotal decisions made to embrace AI, the significant investments in technology, and the strategic reorganization of the company to stay ahead of the curve. Discover how Smartling turned potential threats into opportunities, revolutionizing their business model and setting new standards in the industry. Tune in for a compelling story of innovation, leadership, and resilience in the face of rapid technological change.