In this gripping episode, we unpack the formidable challenges faced by Poplin, a trailblazer in the fertility space. How do you make fertility proactive rather than reactive? How do you merge healthcare and technology into a single, user-friendly platform? Alexandria DeVito, the company's founder and CEO, shares her journey through these complex questions. Listen in to learn how she navigated product iterations, customer feedback, and the loneliness of being a solo founder. Whether you're in healthcare, tech, or any other sector, this episode offers actionable insights into overcoming business challenges that seem insurmountable. Don't miss it.