Trades business owners find themselves without work in the pipeline all too often. Choosing to focus on other, seemingly more important parts of their businesses because at that moment they had work. But when the work suddenly dries up it's a lack of consistent marketing activity that we have to focus on as the culprit here. This is a common mistake though and maybe more so for tradies than other business owners because their focus is on the work and the outcome (which is important). As a business coach for tradies and builders, part of my job is to help my clients guard against this. To build a Marketing Machine that keeps working all the time so you don’t end up in this sh*ty position.This video is about the fact that marketing is a numbers game and how to play it. When you go quiet, two numbers are important - your marketing activity that finds opportunities and your sales funnel as your forecast - all the opportunities you could win (right now if you don’t find any more).You need to be measuring these numbers so you’re not at risk of work drying up… I’ve made a chart to help you. Comment ‘CHART’ and I’ll send it and comment ‘CALL’ and I’ll talk to you about whether my coaching can help you.--------------------------------------If you’re interested in growing your trade business, head over to our website and you can read some more of these Tradies Toolbox Tips: https://www.smallfish.com.au/trades-business-coaching/Book a money-maker call: https://www.smallfish.com.au/chatFOLLOW US AT:Facebook: https://www.facebook.com/smallfishcoach/Twitter: https://twitter.com/smallfishcoachInstagram: https://www.instagram.com/smallfishbusinesscoach/YouTube channel: https://www.youtube.com/c/smallfishau