What happens when your startup grows faster than your mission?

For Rodrigo García, co-founder of Notpla, the answer is not as simple as “scale faster.”
When you’re trying to replace plastic with seaweed-based packaging, ambition isn’t enough.

You need to reinvent entire systems, change how people think about waste, and balance speed with integrity.

In this short episode, we explore the tension that every mission-led startup eventually faces:
How do you stay true to your values while scaling impact?

Rodrigo shares what they’ve learned along the way.
From navigating investor expectations to redefining product success.

In 8 minutes, we dive into the messy middle of building something that matters.

Listen to the whole conversation with Rodrigo ⁠⁠⁠here⁠⁠⁠⁠⁠.

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