
Today we interview Sara Giusto, a creative leader in the age of AI and virtual identity.
Sara is a Producer at Aww Inc., the Tokyo-based company behind Imma — one of the world’s first virtual human influencers. With pink hair, a bold aesthetic, and an incredible digital presence, Imma has become a global icon, gracing campaigns from coach to Porsche and appearing in Vogue, NYLON, and more. She was featured in Forbes JAPAN's “30 Under 30” list in 2023.
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