Host Keith Shaw and his expert guests discuss the latest technology news and trends happening in the industry. Watch new episodes twice each week or listen to the podcast.
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Host Keith Shaw and his expert guests discuss the latest technology news and trends happening in the industry. Watch new episodes twice each week or listen to the podcast.
Is Google search dying? How generative AI is reshaping the internet
Today in Tech
36 minutes
3 months ago
Is Google search dying? How generative AI is reshaping the internet
Generative AI tools like ChatGPT, Claude, and Perplexity are shaking up the world of search—and putting pressure on Google’s dominance. In this episode of Today in Tech, host Keith Shaw speaks with Thais Castello Branco, Head of Marketing and Strategy at Exa, about how AI is transforming how we search, how businesses are adapting, and what the future of discovery looks like.Topics covered:
Why users are abandoning traditional search engines
The evolution from SEO to GEO (Generative Engine Optimization)
How AI agents are becoming the primary searchers
What companies must do to stay visible and relevant
How generational behaviors are shaping search trends
Whether you're a digital marketer, tech leader, or AI enthusiast, this conversation will change how you think about search.
Today in Tech
Host Keith Shaw and his expert guests discuss the latest technology news and trends happening in the industry. Watch new episodes twice each week or listen to the podcast.
