How Creators and Sub-Cultures Evolve | w/ Dhruv Sheth

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To Your Heart's Content

The Six Percent Club - Chuck and Utsav

12 episodes

2 days ago

This is an interview series hosted by Utsav and Deepak aka Chuck, about the aspects of content that really matter - the craft, the process, the thinking, the ambition. We interview experts to understand creation at its core and uncover the hidden gems behind this journey. From breaking down the process to diving into their minds as they go through this start to finish. Expect nuanced, sharp conversations with creators, industry folks and entrepreneurs.

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How Creators and Sub-Cultures Evolve | w/ Dhruv Sheth | To Your Heart's Content Ep 7

To Your Heart's Content

1 hour 14 minutes 4 seconds

1 year ago

How Creators and Sub-Cultures Evolve | w/ Dhruv Sheth | To Your Heart's Content Ep 7

From the rise of comedy, to curating events; from appreciating comedy as a fan to selling it as a businessperson - there are few better people to speak to in India than Dhruv Sheth. Currently the co-founder and CEO of the m19collective, Dhruv cut his teeth at talent-and-events company OML Entertainment, where he went from (no joke) amp-carrying intern to COO in about a decade. He has seen up close how music festivals are curated, how Zakir Khan rose to fandom, how the promise of independent music is (finally) being realised, how content has evolved to changing screen sizes, how creators themselves have changed... And so much more. We get into the subtleties between Instagram and YouTube. We speak about finding one's own voice, and authenticity (and debate what that word even means), what it takes for a subculture to succeed, and so much more. This one was among the richest episodes we recorded. Chuck has worked with Dhruv at OML, and it was a delight for us to sit down with him and decode content and the creator economy. It also helps that Dhruv is incredibly funny. His OML story alone makes this episode worth it!