Kia is in the midst of a major transformation when it comes to its product portfolio and brand identity. In this episode of To the Point, we explore how marketing is helping to drive the transformation to redefine Kia, from both a consumer and retail perspective. Guest [Russell Wager, Vice President, Kia America]
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Kia is in the midst of a major transformation when it comes to its product portfolio and brand identity. In this episode of To the Point, we explore how marketing is helping to drive the transformation to redefine Kia, from both a consumer and retail perspective. Guest [Russell Wager, Vice President, Kia America]
The national auto show circuit might not quite be what it used to be in the automotive industry, but the shows still provide a lot of insight on the future of the business. In this episode of To the Point, we unpack a few things spotlighted at the 2022 Los Angeles Auto show ̶- from new vehicle debuts to product marketing trends ̶ with esteemed automotive journalist, Nicole Wakelin. Guest: Nicole Wakelin [NACTOY, Juror; Contributor, Kelley Blue Book, CNET, Forbes, True...
To The Point with Marcus Amick
Kia is in the midst of a major transformation when it comes to its product portfolio and brand identity. In this episode of To the Point, we explore how marketing is helping to drive the transformation to redefine Kia, from both a consumer and retail perspective. Guest [Russell Wager, Vice President, Kia America]
