Kia is in the midst of a major transformation when it comes to its product portfolio and brand identity. In this episode of To the Point, we explore how marketing is helping to drive the transformation to redefine Kia, from both a consumer and retail perspective. Guest [Russell Wager, Vice President, Kia America]
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Kia is in the midst of a major transformation when it comes to its product portfolio and brand identity. In this episode of To the Point, we explore how marketing is helping to drive the transformation to redefine Kia, from both a consumer and retail perspective. Guest [Russell Wager, Vice President, Kia America]
Automotive retail is in the midst of sweeping change, which has become a major point of discussion throughout the auto industry. In this episode of To the Point, we delve into some of the factors driving that transformation and how it could all impact the business, with Steve Greenfield, author of the book The Future of Automotive Retail. Guest: [Steve Greenfield, CEO & Founder, Automotive Ventures]
To The Point with Marcus Amick
Kia is in the midst of a major transformation when it comes to its product portfolio and brand identity. In this episode of To the Point, we explore how marketing is helping to drive the transformation to redefine Kia, from both a consumer and retail perspective. Guest [Russell Wager, Vice President, Kia America]
