Kia is in the midst of a major transformation when it comes to its product portfolio and brand identity. In this episode of To the Point, we explore how marketing is helping to drive the transformation to redefine Kia, from both a consumer and retail perspective. Guest [Russell Wager, Vice President, Kia America]
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Kia is in the midst of a major transformation when it comes to its product portfolio and brand identity. In this episode of To the Point, we explore how marketing is helping to drive the transformation to redefine Kia, from both a consumer and retail perspective. Guest [Russell Wager, Vice President, Kia America]
This past year included several defining moments for the automotive industry. But what were the most interesting and monumental things that impacted the business in 2022 and what effect will it all have on the auto industry in 2023? To assess those questions, To the Point elicited the insight of some leading auto insiders in the business in areas, spanning market analysis to new vehicle reviews. Guests: Various
To The Point with Marcus Amick
Kia is in the midst of a major transformation when it comes to its product portfolio and brand identity. In this episode of To the Point, we explore how marketing is helping to drive the transformation to redefine Kia, from both a consumer and retail perspective. Guest [Russell Wager, Vice President, Kia America]
