Kia is in the midst of a major transformation when it comes to its product portfolio and brand identity. In this episode of To the Point, we explore how marketing is helping to drive the transformation to redefine Kia, from both a consumer and retail perspective. Guest [Russell Wager, Vice President, Kia America]
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Kia is in the midst of a major transformation when it comes to its product portfolio and brand identity. In this episode of To the Point, we explore how marketing is helping to drive the transformation to redefine Kia, from both a consumer and retail perspective. Guest [Russell Wager, Vice President, Kia America]
The world of in-car infotainment is undergoing a major evolution, and Harman is playing a pivotal role in that transformation. But what will drive the next era of vehicle cockpit innovations? And how will it all play a role in the future of vehicle sales? We tackle those questions and more in this episode of To the Point, with Huibert Verhoeven, SVP of Digital Cockpit, Harman Automotive. Guest: Huibert Verhoeven [SVP of Digital Cockpit, Harman Automotive]
To The Point with Marcus Amick
Kia is in the midst of a major transformation when it comes to its product portfolio and brand identity. In this episode of To the Point, we explore how marketing is helping to drive the transformation to redefine Kia, from both a consumer and retail perspective. Guest [Russell Wager, Vice President, Kia America]
