Kia is in the midst of a major transformation when it comes to its product portfolio and brand identity. In this episode of To the Point, we explore how marketing is helping to drive the transformation to redefine Kia, from both a consumer and retail perspective. Guest [Russell Wager, Vice President, Kia America]
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Kia is in the midst of a major transformation when it comes to its product portfolio and brand identity. In this episode of To the Point, we explore how marketing is helping to drive the transformation to redefine Kia, from both a consumer and retail perspective. Guest [Russell Wager, Vice President, Kia America]
Building Forward: Buick GMC on the Value of D, E & I
To The Point with Marcus Amick
18 minutes
3 years ago
Building Forward: Buick GMC on the Value of D, E & I
Part 1 In a three-part series, To the Point delves into Buick GMC’s focus on enhancing its Diversity, Equity, and Inclusion efforts, zeroing in on the automaker’s first-ever inclusive dealer recognition program – amid some contention over such measures. Part 1 of Building Forward: Buick GMC on the Value of D, E & I features an interview with Duncan Aldred, Global Vice President of Buick GMC, discussing what promoted the dealership initiative and how it fits within the scope of the ...
To The Point with Marcus Amick
Kia is in the midst of a major transformation when it comes to its product portfolio and brand identity. In this episode of To the Point, we explore how marketing is helping to drive the transformation to redefine Kia, from both a consumer and retail perspective. Guest [Russell Wager, Vice President, Kia America]
