Kia is in the midst of a major transformation when it comes to its product portfolio and brand identity. In this episode of To the Point, we explore how marketing is helping to drive the transformation to redefine Kia, from both a consumer and retail perspective. Guest [Russell Wager, Vice President, Kia America]
All content for To The Point with Marcus Amick is the property of Marcus Amick and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Kia is in the midst of a major transformation when it comes to its product portfolio and brand identity. In this episode of To the Point, we explore how marketing is helping to drive the transformation to redefine Kia, from both a consumer and retail perspective. Guest [Russell Wager, Vice President, Kia America]
As more consumers turn to the digital world for experiences, more companies are starting to embrace new technology to engage consumers in that digital space. But how is the shift to more high-tech engagement experiences impacting automotive and more specifically, auto retail? This week on To the Point we tackle that question with a company helping automakers make the connection. Our Guest: Elizabeth Baron [Enterprise Solutions Executive, Unity Technologies]
To The Point with Marcus Amick
Kia is in the midst of a major transformation when it comes to its product portfolio and brand identity. In this episode of To the Point, we explore how marketing is helping to drive the transformation to redefine Kia, from both a consumer and retail perspective. Guest [Russell Wager, Vice President, Kia America]
