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To The Point - A Podcast from The British Arrows
Factory Originals
6 episodes
6 months ago

Introducing "To The Point" - an industry-focused podcast brought to you by The British Arrows.

Each month, we’ll catch up with leading names for an open discussion on the hot topics facing the industry today.


To The Point - A podcast from The British Arrows; is a Factory Originals Production


Hosted on Acast. See acast.com/privacy for more information.

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All content for To The Point - A Podcast from The British Arrows is the property of Factory Originals and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Introducing "To The Point" - an industry-focused podcast brought to you by The British Arrows.

Each month, we’ll catch up with leading names for an open discussion on the hot topics facing the industry today.


To The Point - A podcast from The British Arrows; is a Factory Originals Production


Hosted on Acast. See acast.com/privacy for more information.

Show more...
Marketing
TV & Film,
Business
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The Christmas Effect
To The Point - A Podcast from The British Arrows
36 minutes 11 seconds
3 years ago
The Christmas Effect

In our third installment, Danny Edwards (Co-Editor of SHOTS) speaks to Matt Gay (Creative Director at adam&eveDDB) and Si & Ad (Directing duo at Academy) about the pressure of Christmas advertising through the years and how brands have changed up their commercials to keep up with the ‘John Lewis Effect’. 

 

Artwork produced by Michael Lenz.

 

A Factory Originals Production.

 

References:

 

John Lewis & Partners 

John Lewis & Partners - all Christmas adverts

Kohl’s - Reindeer

Argos Christmas - Dummer Girl

Currys Christmas x Jeff Goldblum


Hosted on Acast. See acast.com/privacy for more information.

To The Point - A Podcast from The British Arrows

Introducing "To The Point" - an industry-focused podcast brought to you by The British Arrows.

Each month, we’ll catch up with leading names for an open discussion on the hot topics facing the industry today.


To The Point - A podcast from The British Arrows; is a Factory Originals Production


Hosted on Acast. See acast.com/privacy for more information.