Shelby Daly and Adam Halpern discuss the current state of athletic training, focusing on the challenges and opportunities within the profession. They explore the impact of telehealth, the ongoing licensure debates, and the unique role of athletic trainers in healthcare. The discussion emphasizes the need for innovation, effective marketing, and strategic change to enhance the profession's visibility and value. They also touch on the importance of building relationships within the community and the necessity for athletic trainers to embrace their unique position as health navigators.