Are athletic trainers the best to be promoted to directors of an organization? Or are we just applying to Peter Principle? Does time solve everything?

In this conversation, Shelby Daly and Derek Lawrance discuss the evolving role of athletic trainers and performance directors in sports. They explore the necessary skills, leadership qualities, and the importance of communication and relationships in navigating the complexities of professional sports environments. Derek shares his journey from athletic training to establishing his own company and working with the US Men's National Team, emphasizing the need for athletic trainers to embrace their potential as performance directors. The discussion also touches on the challenges of balancing allegiance to athletes and organizations, and the significance of building trust within teams. In this conversation, Shelby Daly and Derek Lawrance discuss the challenges and opportunities within athletic training, focusing on the importance of communication, relationship building, and the need for experience in leadership roles. They explore the misconceptions surrounding leadership titles, the complexities of salary negotiations, and the high turnover rates in performance director positions. The discussion emphasizes the necessity for athletic trainers to broaden their skill sets and gain diverse experiences to enhance their professional development and job satisfaction.