In this episode of To Be Continuous, Edith and Paul are joined by Keith Ballinger and Thomas Dohmke from Microsoft. They share their experience of being acquired by Microsoft and discuss the role of DevOps in the continuous delivery process. They then consider the importance of balancing founder convictions of product value and how the world is changing, with necessary market validation activities. Keith also shares his thoughts on why early-stage founders should ignore larger companies for as long as possible, focusing instead on building their business.