The three loyalty mechanics that are burning money

https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/6a/1d/d3/6a1dd31f-5465-89f3-07b7-f394837bac4e/mza_256888561231125583.jpg/600x600bb.jpg

To Affinity and Beyond - Decision Intelligence for Retail

HyperFinity

29 episodes

2 days ago

This is To Affinity and Beyond, a podcast that goes deep on decision intelligence for retail. If you’re interested in how data science and AI can turn loyalty into a growth engine, unlock supplier funding and generate retail media revenue, this is the podcast for you.

Marketing

Business

RSS

All content for To Affinity and Beyond - Decision Intelligence for Retail is the property of HyperFinity and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_episode/14361540/14361540-1752657671937-51233ac19afc1.jpg

The three loyalty mechanics that are burning money

To Affinity and Beyond - Decision Intelligence for Retail

25 minutes 43 seconds

3 months ago

The three loyalty mechanics that are burning money

This is To Affinity & Beyond; HyperFinity's decision intelligence for retail podcast.

Loyalty schemes are hot right now. Every brand wants one –but the uncomfortable truth is most are haemorrhaging money faster than they’re building genuine loyalty.

58% of consumers don’t even use the loyalty programmes they’ve signed up for - so what’s going wrong? We dive into it in episode six.

There's more on our website: hyperfinity.ai/loyalty

Resources mentioned in the conversation:

https://www.capgemini.com/mx-es/wp-content/uploads/sites/28/2022/12/redefining_loyalty_programs_capgemini_consulting.pdf

https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/the-new-battleground-for-marketing-led-growth