RIP mass marketing. Welcome to the microsegment era

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To Affinity and Beyond - Decision Intelligence for Retail

HyperFinity

29 episodes

15 hours ago

This is To Affinity and Beyond, a podcast that goes deep on decision intelligence for retail. If you’re interested in how data science and AI can turn loyalty into a growth engine, unlock supplier funding and generate retail media revenue, this is the podcast for you.

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Business

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Marketing

Business

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RIP mass marketing. Welcome to the microsegment era

To Affinity and Beyond - Decision Intelligence for Retail

44 minutes 49 seconds

1 week ago

RIP mass marketing. Welcome to the microsegment era

This is To Affinity & Beyond; HyperFinity's decision intelligence for retail podcast.

For episode two, we're joined by Toolstation's Senior Customer Insights Manager, Victoria Pickup.

She explains how retail personalisation is more than just adding a first name to an email. Microsegmentation allows retailers to go deeper and truly treat customers as individuals.

It's not optional. It's expected.

There's more on our website: hyperfinity.ai/loyalty