Loyalty isn't SaaS; it's strategy

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To Affinity and Beyond - Decision Intelligence for Retail

HyperFinity

29 episodes

1 week ago

This is To Affinity and Beyond, a podcast that goes deep on decision intelligence for retail. If you’re interested in how data science and AI can turn loyalty into a growth engine, unlock supplier funding and generate retail media revenue, this is the podcast for you.

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Loyalty isn't SaaS; it's strategy

To Affinity and Beyond - Decision Intelligence for Retail

24 minutes 53 seconds

4 months ago

Loyalty isn't SaaS; it's strategy

This is To Affinity & Beyond; HyperFinity's decision intelligence for retail podcast.

You’ve got your loyalty programme. You’re dishing outrewards left, right and centre. But you’re still struggling to change customer behaviour.

In this episode, we’ll explain how the answer isn’t to buy another SaaS platform. It's to get the most from your existing tech stack by powering loyalty decisions with strategy and decision intelligence.

There's more on our website: hyperfinity.ai/loyalty

Resources mentioned in the conversation: https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/the-value-of-getting-personalization-right-or-wrong-is-multiplying