This is To Affinity & Beyond; HyperFinity's decision intelligence for retail podcast.

Loyalty pricing is a growing retail trend right now. Tesco and Boots are leading the way with highly personalised prices and discounts; reserved for loyalty programme members only.

But with some consumers wary of member pricing, we dive into whether it's a con, or a genuine benefit that's here to stay.

There's more on our website: hyperfinity.ai/loyalty

Resources mentioned in the conversation:

https://assets.publishing.service.gov.uk/media/6749f28975bb645366b3a2a9/Executive_summary__2.pdf

https://www.gov.uk/government/news/groceries-loyalty-prices-offer-genuine-savings-says-cma