This is To Affinity & Beyond; HyperFinity's decision intelligence for retail podcast.

We're back with a new season - focusing on everything customer loyalty.

Loyalty programmes are everywhere in retail these days. But there's one huge hurdle marketing teams consistently face: convincing the finance department that loyalty is worth the investment.

So how do you justify the costs associated with loyalty schemes when your CFO is eyeing that budget line with scepticism?

This episode dives into measurement and how it's the answer marketeers are looking for.

There's more on our website: hyperfinity.ai/loyalty

Resources mentioned in the conversation: https://www.retailgazette.co.uk/blog/2025/04/ms-archie-norman/