How Brands Influence Your Decisions

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To a T(alk)

32 episodes

3 days ago

In a world dominated by discussions over text messages, we are here to rekindle the spirit of conversations. To a T (alk), an Infokoala initiative, which strives to fathom the sagacity of people who have made it big in their lives. Amidst candid conversations, we figure out why do successful people do what they do, and the various intricacies of how they operate and think (differently). Join us in reliving the stories of luminaries, who, starting from the same place as us, went on to become an inspiration for all. Stay Safe, Stay Connected.

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Entrepreneurship

Business

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How Brands Influence Your Decisions

To a T(alk)

29 minutes 56 seconds

4 years ago

How Brands Influence Your Decisions

Today, we have Mr. Gaurav Bhushan Sharma in the second episode of To A Talk Season 2.

He is currently the Senior Vice President-Growth at Pine Labs. He has also served as the Vice President-Marketing at Paytm. As an Alumni of IIM Ahmedabad, his insights towards the field of Marketing are incredible and he is a great Market enthusiast.

We had an opportunity to interact with him on how brands actually influence the buyers' purchase decisions. He throws light on how Marketing used to be different say a 100 years back and how things changed as time flew.

How new ventures enter the market with a low budget where Marketing involves huge expenditure.

Look out for some subtle marketing cues, which we tend to oversee in our day-to-day lives, even though they are right in front of our eyes, and which in some way or the other impact our purchasing decisions.

How Brands Influence Your Decisions Ft Gaurav Bhushan Sharma