#3 Frederic Goudy (Copperplate Gothic)

https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/d0/37/92/d03792ec-7e73-1f13-8a22-f97b00c9683b/mza_5421751832294780703.jpg/600x600bb.jpg

Titans of Type

Joshua Rose

7 episodes

1 week ago

Befriend history's most influential type designers. I study their lives, careers, and influence in search of ideas you can apply to your own work. "When you are trying to teach the great concepts at work it helps to tie them into the lives and personalities of the people who developed them. I think that you learn economics better if you make Adam Smith your friend. That sounds funny, making friends among the eminent dead, but it is way better than just giving the basic concepts." - Charlie Munger Titans of Type is a masterclass in the history of graphic design, type design, and printing.

Design

Arts

RSS

All content for Titans of Type is the property of Joshua Rose and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Design

Arts

https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_episode/38274592/38274592-1745428123260-db9e34b7f1fb7.jpg

#3 Frederic Goudy (Copperplate Gothic)

Titans of Type

1 hour 4 minutes 18 seconds

1 year ago

#3 Frederic Goudy (Copperplate Gothic)

What I learned from reading ⁠Frederic Goudy⁠

Frederic Goudy was the most famous type designer in the world, the designer of over 100 different typefaces, the author of a number of published works, and a public lecturer and teacher. Join me in this conversation as we study the life, work, and influences of Frederic Goudy.

---

(2:52) ⁠"Why Designers Can't Think"⁠ by Michael Bierut

(5:36) Goudy's design philosophy

(8:18) Titans episodes ⁠#1 (Jan Tschichold)⁠ and ⁠#2 (Paul Renner)⁠

(9:39) Goudy's Deepdene typeface

(12:12) Goudy's critique of the types of the past

(15:15) ⁠Call Sign Chaos: Learning to Lead⁠ by Jim Mattis

(25:02) ⁠Confessions of an Advertising Man⁠ by David Ogilvy

(26:58) Goudy meets Will Bradley, leading Art Nouveau Illustrator and the highest-paid American commercial artist

(28:14) Goudy's first introduction to The Kelmscott Press and ideas of William Morris as well as Charles Ricketts and Charles James Cobden-Sanderson, who all became large sources of inspiration for Goudy's work

(30:00) Frederic and Bertha get married and begin a long career together

(31:40) Jeff Bezos on the "smartest people" in ⁠interview with Inc.⁠

(36:51) Goudys move to Hingham

(38:02) The Goudys are joined in Hingham by ⁠W. A. (Billy) Dwiggins⁠, originator of the term "graphic design"

(40:43) Goudy meets ⁠Mitchell Kennerley⁠

(42:02) The Village Press destroyed by first fire

(44:06) Goudy visits England for the first time

(44:58) The Goudys take a second trip to Europe, which changes Frederic's life

(46:40) ⁠Setting the Table⁠ by Danny Meyer, founder of Shake Shack

(48:17) Goudy now an expert in type design

(50:34) Goudys move again to Deepdene Road in Forest Hills Gardens, Queens

(52:39) Goudy as genius designer and master marketer

(53:56) Goudy wins AIGA Gold Medal and begins to receive criticism

(56:21) Goudys move yet again to house and adjoining mill at Marlboro-on-Hudson, naming the location Deepdene, after their previous residence street

(1:01:03) Goudy's final works, A Half-Century of Type Design and Typography: ⁠Volume 1⁠, ⁠Volume 2⁠

Typefaces designed by Frederic Goudy:

Copperplate, Deepdene, DeVinne Roman, Goudy Sans, Goudy Old Style, Kennerley Old Style, Remington Typewriter, and many others.