#2 Paul Renner (Futura)

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Titans of Type

Joshua Rose

7 episodes

1 week ago

Befriend history's most influential type designers. I study their lives, careers, and influence in search of ideas you can apply to your own work. "When you are trying to teach the great concepts at work it helps to tie them into the lives and personalities of the people who developed them. I think that you learn economics better if you make Adam Smith your friend. That sounds funny, making friends among the eminent dead, but it is way better than just giving the basic concepts." - Charlie Munger Titans of Type is a masterclass in the history of graphic design, type design, and printing.

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#2 Paul Renner (Futura)

Titans of Type

1 hour 4 minutes 46 seconds

1 year ago

#2 Paul Renner (Futura)

What I learned from reading Paul Renner, The Art of Typography

Paul Renner was the designer of the Futura typeface, the author of over 120 published works, and a public lecturer and teacher. Join me in this conversation as we study the life, work, and influences of Paul Renner.

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(3:15) Renner's intersection with Jan Tschichold in episode 1

(12:44) Michael Bierut, Seventy-Nine Essays on Design "Waiting for Permission"

(15:52) General Jim Mattis, Call Sign Chaos: Learning to Lead

( 22:13) Know All of the Details

Setting the Table: The Transforming Power of Hospitality in Business by Danny Meyer

Ogilvy on Advertising by David Ogilvy

(26:18) Extreme Ownership: How U.S. Navy SEALs Lead and Win by Jocko Willink

(40:10) The New Typography by Jan Tschichold

(54:06) Typologia by Frederic Goudy

(01:01:33) The Father of Spin: Edward L. Bernays and The Birth of Public Relations

Typefaces designed by Paul Renner:

Architype Renner, Futura, Plak, Ballade, and Renner Antiqua