#1 Jan Tschichold (The New Typography, Die Neue Typographie)

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Titans of Type

Joshua Rose

7 episodes

1 week ago

Befriend history's most influential type designers. I study their lives, careers, and influence in search of ideas you can apply to your own work. "When you are trying to teach the great concepts at work it helps to tie them into the lives and personalities of the people who developed them. I think that you learn economics better if you make Adam Smith your friend. That sounds funny, making friends among the eminent dead, but it is way better than just giving the basic concepts." - Charlie Munger Titans of Type is a masterclass in the history of graphic design, type design, and printing.

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#1 Jan Tschichold (The New Typography, Die Neue Typographie)

Titans of Type

44 minutes 10 seconds

1 year ago

#1 Jan Tschichold (The New Typography, Die Neue Typographie)

What I learned from reading Jan Tschichold, Master Typographer: His Life, Work, and Legacy

Jan Tschichold was the author of Die Neue Typography (The New Typography), the the designer of a number of typefaces (including Sabon, Transit, Zeus and others) and a public lecturer and teacher. Join me in this conversation as we study the life, work, and influences of Jan Tschichold.

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(1:33) Call Sign Chaos: Learning to Lead by Jim Mattis

(4:33) Two of Tschichold's early sources of education: Writing & Illuminating & Lettering by Edward Johnston and Unterricht in ornamentaler Schrift (Instruction in Ornamental Writing) by Rudolf von Larisch

(6:22) Tschichold first visits the Bauhaus

(7:37) Gropius: The Man Who Built the Bauhaus by Fiona MacCarthy

(16:37) The New Typography by Jan Tschichold

(20:11) Ogilvy on Advertising by David Ogilvy

(25:35) Tschichold is invited by Paul Renner to teach typography and calligraphy at the Vocational School for Graphic Arts in Munich

(30:09) Tschichold is offered the headmaster's post at the Department of Typography at the Berlin Higher Vocational School for Graphic Arts

(31:43) Tschichold is arrested by the Nazis

(36:03) Tschichold begins to reconsider his work on the New Typography

(38:30) Propaganda by Edward Bernays

(40:29) Letter Forms by Stanley Morison

Typefaces designed by Jan Tschichold:

Transit, Saskia, Zeus, Uhertype-Standard-Grotesk, and Sabon