Jewish Custom & Convention! Learning the How and Why of our Cherished Traditions On the 9 Days. Part 1: Vegan Values Why are Wine Meat Verboten next week? The rhyme and reason behind the well established pre-Tisha B’Av ban on meat and wine is surprisingly vague and inconclusive – especially as Talmudic sources say nothing of the sort, and the tradition doesn't jibe with general mourning and bereavement practices! Tracing the generational evolution of the Halachik documentation provides us subtle hints that can lead us towards a fresh understanding of these dining limitations – allowing us to appreciate the jurisprudence behind the Ashkenazic and Sephardic applications of this kindred prohibition.