“But shouldn’t I have something to sell before I start creating content?” That’s a question I hear often, and my response is always, “No. You should create content so you know what to sell.” Here’s the thing. Content invites conversation. It helps you to refine your processes and your unique stance on topics that matter to your audience. It forms a foundation upon which you can build (and market) a sustainable business. That’s just one of the reasons I put content first in my business, and why I advise all of my clients to do the same. Today on the podcast I want to tell you five reasons content comes first in my business. I’ll share how I leverage content to build relationships, make sales, and yes, decide what courses and programs I should be creating for my clients. And I’ll let you in on maybe the biggest benefit of content creation that no one else talks about. Prefer a transcript? Here you go! What you’ll learn in this episode: Why content creation is the best way to learn about your audience, yourself, and your business How to create more conversations and collaboration opportunities through content How content creation supports another critical element of business success Why content rules, even if you have enough money to run all the ads you want to run How content helps you stand out even in a crowded niche Why content is an asset that will pay for itself over and over again The power of compounding content, and why you should start building that body of work right now Resources mentioned: The CLEAR Framework for building an online business Six-Figure Systems is my monthly program where we demystify what it really takes to start and grow a business online, with a special focus on eliminating the overwhelm. Start today for just $7 for your first week. The importance of consistency is one of 15 things I wish I knew sooner when building my business.