A deeper discussion around how Sales Enablement is changing the way organizations are leveraging their marketing and sales teams within healthcare and life sciences.
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A deeper discussion around how Sales Enablement is changing the way organizations are leveraging their marketing and sales teams within healthcare and life sciences.
Business development has always been challenging but now more than ever, the old sales playbook doesn’t apply and many marketing and sales leaders are left asking: now what?
Sales enablement offers the processes and tools to empower your sales team to navigate the multi-faceted buyers’ journey, connect specific solutions to ideal buyers, and guide leads into closed won opportunities. With buyers increasingly opting to self-educate and access information online rather than speak to your reps, when the time comes for a 1-1 conversation, your team needs to time outreach right and be ready with the correct content and context!
In this podcast series, life science sales & marketing leaders will share their first-hand advice, best practices, and real-world examples of rebuilding your marketing and sales playbook with sales enablement at its core.
Timing is Everything
A deeper discussion around how Sales Enablement is changing the way organizations are leveraging their marketing and sales teams within healthcare and life sciences.
