A deeper discussion around how Sales Enablement is changing the way organizations are leveraging their marketing and sales teams within healthcare and life sciences.
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A deeper discussion around how Sales Enablement is changing the way organizations are leveraging their marketing and sales teams within healthcare and life sciences.
Timing is Everything: Episode 3 - How to Leverage Sales Enablement to Capitalize on Buyer Intent with Alison Day
Timing is Everything
37 minutes 25 seconds
4 years ago
Timing is Everything: Episode 3 - How to Leverage Sales Enablement to Capitalize on Buyer Intent with Alison Day
As life science consumers increasingly get their pre-purchase information online rather than through personal interaction, integration between sales and marketing is an important step in producing strategic content that leads customers to complete their buying journeys. In this episode, two experienced, savvy industry experts – Alison Day, Director of Sales Enablement and Training at Rapid Micro Biosystems, and Karen Sparks, VP of Client Services at CG Life – share their insights into changes in customer expectations that shape the ideal cooperative relationship between sales and marketing teams.
Timing is Everything
A deeper discussion around how Sales Enablement is changing the way organizations are leveraging their marketing and sales teams within healthcare and life sciences.
