A deeper discussion around how Sales Enablement is changing the way organizations are leveraging their marketing and sales teams within healthcare and life sciences.
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A deeper discussion around how Sales Enablement is changing the way organizations are leveraging their marketing and sales teams within healthcare and life sciences.
Timing is Everything: Episode 2 - Empowering Sales Through Technology with Alan Findlater
Timing is Everything
32 minutes 14 seconds
4 years ago
Timing is Everything: Episode 2 - Empowering Sales Through Technology with Alan Findlater
COVID-19 has accelerated changes that were already coming to the biotechnology sales and marketing space, most notably the shift towards digital platforms. Smart companies have stayed ahead of the game by taking advantage of digital sales enablement strategies and tools such as marketing automation, and customer relationship management systems. In this podcast, we spoke with two biotechnology marketing veterans – Alan Findlater, Chief Commercial Officer at BioIVT, and Jeremiah Worth, Vice President of Digital Marketing at CG Life – about their insights on how sales and marketing teams can best work together in this new and (perhaps surprisingly) promising landscape.
Timing is Everything
A deeper discussion around how Sales Enablement is changing the way organizations are leveraging their marketing and sales teams within healthcare and life sciences.
