On this episode of the podcast, Tim Luong interviews Nathan Baugh, a writer, content creator, and consultant. Nathan shares his experience in the book space and how he has since expanded his focus to storytelling. He explains his favorite framework for storytelling, called promise, progress payoff, and suggests that aspiring writers imitate and innovate to stand out. They discuss the power of storytelling in marketing and media, and Nathan provides examples of how sports and brands have used storytelling to create new fans and engage audiences. He shares his thoughts on the most effective movie and book openings, and how to create a hook that stands out from the crowd.