Football has always been a game of inches—and seconds. From the roar of the kickoff to the drama of the final drive, time is its invisible heartbeat, pulsing through every play. So when the NFL named Breitling its first official luxury timepiece partner, it wasn’t just a business move—it was a collision of precision and passion. A Swiss watchmaker known for timing pilots and adventurers is now measuring the moments that make football immortal.