In this week's episode, Sean and Étienne take a stab at answering a listener's question: how can technical (and other non-commercial) founders learn sales on the job? They talk about how to get started selling (07:04), how to build the confidence to sell early on (13:53), how to evaluate your progress (20:13), how to build consensus inside organizations (22:25), how to stay in the game (22:58), and how to avoid being taken for a ride by prospects (27:02).
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