To kick off season 2, we are joined by the Director of Grocery at Longo's, George Maia. Longo's is a chain of 36 retail supermarkets and grocery delivery service serving Southern Ontario, Canada, controlled by Sobeys parent Empire Company in partnership with the founding Longo family. Its corporate office is located in Vaughan and operates locations mainly in the Greater Toronto Area.
George has been in the industry for many years. He started his career at Sobeys, then moved to Longo's as a category manager, then he managed their grocery gateway business in the midst of COVID-19, and now he is the Director of Grocery, Diary & Frozen, overseeing the responsibilities of the category management team.
In this episode, George gives us insights into the retailer's perspective during the pandemic, what it takes to win with a category manager and execute a successful sales meeting, the importance of tailoring your strategy to meet the demands of an omnichannel consumer, and so much more.
Don’t forget to subscribe, rate, and review!
Produced by GreenFresh Media
