If you’ve opened TikTok this August, you know it’s been brimming with new trends that are equal parts hilarious and relatable. Viral video ideas like “We Should Start Saving Money” have listeners pretending to be frugal while cutting to scenes of splurging on everything from new kicks to wild nights out. The trend’s soundtrack? The unmistakable sound of mock concern, followed by some very real retail therapy. Vavoza reports this and “That One Coworker” as top comedy hits where listeners call out classic office behaviors—think, the coworker who always extends meetings or the one who microwaves fish.
2025 has also seen the “Have You Ever Met Someone…” formula reach new heights. TikTokers share moments about friends who talk too much or never answer their phones, tapping deep into shared experience territory. Meanwhile, the wellness wave is going strong, with TikTok’s trending tab showcasing fitness hacks, new wellness routines, and plenty of DIY shortcuts for a healthier life.
Dance mashups continue dominating For You Pages, as seen in recent compilations on YouTube, where dancers from around the globe show off the latest trending moves and challenges. These dance crazes are global, crossing from Manila to Madrid and back again every week.
But beyond the trends, TikTok’s in the headlines for big changes. ABC7 and the Spokesman-Review report that, for the first time ever, the White House launched its own TikTok account, even as the fate of the app remains tied to ongoing U.S. efforts to force its Chinese parent company, ByteDance, to sell. With a ban possibly looming in mid-September, millions of American users are watching closely. Interestingly, former President Trump, who once called TikTok a “national security threat,” now uses the platform for campaign messaging and youth outreach. The sale-or-ban law passed last year is still on pause thanks to deadline extensions, but the clock is ticking.
On the platform side, Business Insider highlights that TikTok is making advertisers use its new AI-powered ad tool, GMV Max, starting this September. Marketers have mixed feelings about handing so much control to an algorithm, but it’s ushering in a new era of automated social selling.
If you love the chaos and creativity of TikTok, stay tuned, because both trends and headlines are moving fast. Thanks for tuning in and don’t forget to subscribe. This has been a quiet please production, for more check out quiet please dot ai.
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