As a Brand the goal is to stand out from the rest, so when developing my brand and slogan, the "find your inner athlete" came naturally to me.

It's a statement more than anything and a message telling everyone who reads it, we are going to discover the athlete within and enhance this inner athlete that you each possess.

Never stop moving, thinking or living like an athlete just because you're not on tv or being paid for your athletic ability.

Let's find your inner athlete